Ask Sponsored Listings

Ask Sponsored Listings (or ASL) is a search engine marketing product run by and ran on Ask.com.

Contents

History

Ask Sponsored Listings originally launched in August 2005 at as Ask Jeeves Sponsored Listings. The new service aimed to encourage advertisers to buy directly from Ask, instead of going through Google. [1][2]

Distribution Network

Ask Sponsored Listings has a distribution network of over 100 premium online properties and services; some notable advertiser's using the service include cnet, Dogpile and match.com.[3]

Search Engine Marketing

Advertisers create listings and specify additional keywords to trigger their ads when, along with setting the maximum amount they’re willing to pay per click. The listings include the ad itself, a title and a URL. The campaign is then added to the Ask Sponsored Listings network. When a user searches for a particular item, topic, or service, ads most relevant to those particular search terms will then be displayed as sponsored links within the results.[4]

References

  1. ^ Sullivan, Danny (01/08/2005). "New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct". http://searchenginewatch.com/3524141. Retrieved 20 November 2010. 
  2. ^ Baker, Loren (15/08/2005). "Ask Jeeves Makes Sponsored Listings Available". http://www.searchenginejournal.com/ask-jeeves-makes-sponsored-listings-available/2061/. Retrieved 20 November 2010. 
  3. ^ "Some of the Websites in Our Network:". http://sponsoredlistings.ask.com/why-asl/our-network/. Retrieved 20 November 2010. 
  4. ^ "How it Works". http://sponsoredlistings.ask.com/asl/basics/. Retrieved 20 November 2010.