| Broadcast area | East Lancashire |
|---|---|
| Frequency | 963, 1377 KHz & DAB Digital Radio |
| First air date | 3 June 1996 |
| Format | Asian |
| Owner | Asian Sound Radio Ltd |
Asian Sound Radio is a radio station based in Broadcast House, Southall Street in Manchester.[1] It is the only 24-hour radio station in the North West dedicated to the Asian community, broadcasting across the whole region from Preston in the North to Stockport in the South. The programming is a blend of news, interviews, competitions, music and information in English, Urdu, Punjabi, Bengali and Gujarati.