| Founded | 1994 |
|---|---|
| Headquarters | Santa Monica, California, United States |
| Key people | Marc Geiger (founder), Dimitri Villard (CEO) |
| Subsidiaries | Peer Media Technologies |
| Website | artistdirect.com |
Founded in 1994, Artistdirect, Inc. is an online digital media entertainment company. It owns several websites including Artistdirect.com, UBL.com and the Artistdirect Network. These websites are a group of affiliate websites offering multimedia content, music news and information, communities organized around shared music interests, music-related specialty commerce and digital music services.
Artistdirect began as an online music retailer and distribution company. It hosted the Ultimate Band List (UBL), a database with information on over 600,000 artists, concerts, record labels, and other music-related resources.[1] In 1997, it partnered with the band Blink-182 to create Loserkids.com, an online store and community site for fans of the music and fashion of cutting-edge alt-rock, punk, metal and hard rock artists.[1] It featured merchandise from various brands including Hurley, Dickies, and Ben Sherman. In the early 2000s Artistdirect combined the database of the Ultimate Band List and online store with free audio and video streams, music news, album reviews, and movie trailers.
In 2006, Artistdirect re-launched the UBL.com site to focus on independent and unsigned bands, and helping them to be "discovered".[2] According to Media Metrix, the Artistdirect Network averages 12.4 million Uniques.[3]
In 2005 Artistdirect acquired MediaDefender, a company with a 90% share of the market for protecting against online copyright infringement.[4]
In 2009, Artistdirect acquired MediaSentry, another company that focuses on battling online copyright infringement.[5] The Company will operate with two divisions, one for its Copyright Protection products, and another for its music related web sites.
In August 2009, the Company filed a "Form 15" with the United States Securities and Exchange Commission, under which it will "Go Dark" and cease to make public its financial information. The company shares will also cease trading on the major stock exchanges.[6]
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In February 2001, Interscope Records co-founder Ted Field launched ARTISTdirect Records (aka ADR) in conjunction with artistdirect.com co-founder Marc Geiger.[7] Financially backed and distributed by Bertelsmann Music Group the label sought to wed a traditional record label with Artistdirect's online delivery platform. The label failed and folded in 2003 leaving behind several releases from artists such as The Blood Brothers, No Good, and Mad at Gravity, and a tab of $100,000,000.
In August 2002, Marc Geiger launched his own iMUSIC label as a separate entity to ARTISTdirect Records but still under the Artistdirect umbrella.[8] It also relied on BMG distribution and on Ted Field's ADR marketing and promotion staff.
The basic idea of iMUSIC was to enter into label and distribution partnerships with long established artists (with sizeable fan-bases) who no longer had major label deals.