Arrid

Arrid is a type of antiperspirant and deodorant originally introduced in 1935 by Carter Products and was acquired by Church and Dwight in 2001.[1] The active ingredient is up to 20% aluminium zirconium tetrachlorohydrex gly.

Advertising

During the 1940s and '50s, its famous slogan was "Don't be half-safe—use Arrid to be sure."

In the 2000s, one of its most popular slogans was "Stress stinks! Arrid works!"

External links

References

  1. ^ "Carter-Wallace". Funding Universe. http://www.fundinguniverse.com/company-histories/CarterWallace-Inc-Company-History.html. Retrieved 2011-09-26. "... Arrid became the largest selling deodorant in the United States. These two characteristics of the Arrid product became Carter-Wallace trademarks: the effective use of advertising, combined with a product that was developed instead of copied. To keep ahead of its many imitators and competitors, Arrid was constantly improved. The success of the deodorant soon led to the construction of a new plant in New Brunswick. Carter's sales topped the $1 million mark for the first time in 1935. ... For ten years, the original formula of Arrid was a top-seller. ..."