E. Gluck Corporation

E. Gluck Corporation

Type	Private
Industry	Watch manufacturing
Founded	1956
Founder(s)	Eugen Gluck
Headquarters	Long Island City, Queens, New York City, New York, U.S.
Owner(s)	Eugen Gluck
Divisions	Armitron Sutton
Website	E. Gluck Corporation Armitron

E. Gluck Corporation, founded in 1956 by its current President, Eugen Gluck, is an American watch manufacturer headquartered in Long Island City, New York.^[1][2] E. Gluck Corporation manufactures watches under two flagship brand names, Armitron and Anne Klein. As of 1999, Armitron had the fifth largest share of all watch purchasers, by brand, in the United States.^[3] As of 2005, Armitron ranks as one of the top ten fine and fashion watch brands in the US, along with Timex, Fossil, Seiko, Citizen, Casio, Guess, Bulova, Movado, and Pulsar.^[4]

Contents 1 Divisions 1.1 Armitron 1.2 Brands 2 Major categories 2.1 Digital watches 2.2 Automatic movements 3 Notable marketing efforts 4 References

Divisions

E. Gluck Corporation's two divisions are Armitron and Sutton Time.^[5]

Armitron

• Men's Dress Watches
• Men's Sport Watches
• Ladies' Dress Watches
  • Themed-dials^[6]
• Ladies' Sport Watches
• Character/Licensed Watches
  • Wrist Candy (at JC Penney),^[7] Looney Tunes,^[8] Betty Boop, Warner Bros.,^[9] Shrek the Third,^[10] Mr. Men & Little Miss,^[11] and Star Trek.^[12]

Brands

• Anne Klein^[13]
• Anne Klein NY^[13]
• Armitron
• Badgley Mischka^[14]
• Donald Trump^[15]
• JLO By Jennifer Lopez^[13]
• Lucky Brand^[14]
• Nine West^[13]
• Sprout Watches^[16]
• Sutton Time
• Zac Posen^[14]

Major categories

Digital watches

Armitron started making digital watches in the 1970s with LED displays. The LED displays consumed so much battery life that, in 1977, the company stopped production.^[17] Armitron subsequently began manufacturing their digital watches with LCD displays,^[1] which eventually became the industry standard.

Automatic movements

In 2007, Armitron began manufacturing automatic watches.^[18][19]

Notable marketing efforts

• Clock sponsor at Yankee Stadium.^[20][21]

References