| Ariel Hyatt | |
|---|---|
| Born | New York City |
| Nationality | American |
| Education | Clark University (BA 1993) |
| Occupation | marketing and social media specialist |
| Organization | Ariel Publicity |
Ariel Hyatt is an American music publicist and social media strategist.[1] She's president and founder of Ariel Publicity, a social media PR firm based in New York City, and Cyber PR, her online brand. She recently authored the book Music Success in 9 Weeks.[2]
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Ariel grew up in New York City and graduated The Dwight School.[2] In 1989 she attended Clark University and graduated with a degree in theater in 1993.[3]
Hyatt started her career as a traditional publicist working for the fashion industry, but later made a change into music.[4] In 1994 she began working as an assistant in Boulder, CO at What Are Records?, a small indie record label representing bands such as The Samples. In 1995 she became PR Director at Small Axe Concert Promotions, and in March 1996 she became Publicity Director at Fox Theatre (Boulder, Colorado), where she stayed until 2000.[2][3] She also worked at publicity firm KSA.[2]
Her musical clients have included Lee Scratch Perry, Kelly Richey, George Clinton, The Nitty Gritty Dirt Band, Derek Sivers of CD Baby, and Project Logic, which featured John Popper of Blues Traveler and DJ Logic.[1][5][6]
In 1996 Hyatt asked Summer Trembley to create a logo for her new company, and founded Ariel Publicity in Boulder, CO. The company specializes in independent musicians,[6][7] and has represented over 1,500 artists.[8] In 2000 she published her first article, "How to Be Your Own Publicist".[4]
After success with musical clients, Hyatt began regularly speaking at engagements (such as SoundCtrl[9]) and blogging for Music Think Tank.[10] She has also spoken at SXSW (Interactive and Music), CMJ, ASCAP’s I Create Music, The Future of Music, Canadian Music Week, APRA’s Song Summit in Sydney, You Are In Control (Reykjavik), The ECMAs, NARAS]], and The Taxi Road Rally. She has a YouTube Series "Sound Advice", where she video blogs about the industry, and a biweekly Newsletter.[2][7]
She also serves on the board of the Sweet Relief Musicians Fund, a non-profit organization that provides monetary aid to ill professional musicians.[9]
In 2007 she met Corey Denis, former Director of Online Marketing at What Are Records and Director of Digital Marketing at IODA, who introduced her to Twitter and other social media platforms.[4] In January 2007 Hyatt launched CyberPR, an online business venture that exists as a separate brand from Hyatt Publicity.[11] For Cyber PR she developed software that focuses on getting clients reviewed in blogs, websites and in podcasts.[5][8]
Cyber PR recently branched into representing books and authors.[3]