Aquafresh (originally spelled "Aqua-Fresh") is a brand of toothpaste that has been on sale since 1973.[1] It is manufactured by consumer healthcare product maker GlaxoSmithKline. One of its distinguishing features is its striped pattern; currently the stripes are red, white, and blue (aqua), although initially there were only blue and white stripes. The slogan for Aquafresh is "three in one protection for your family".
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Aquafresh has also started a line of toothbrushes for children and adults. In 2004, they introduced the Max-Active brand, which was promoted as the first to fit the size of any tooth. There are also Dragon Tales toothbrushes for children and mouthwash.
Aquafresh's DentiChew, a chewing gum to have a short substitute for brushing, flossing, and mouthwashing to an extent, was one almost unrecognized product. Citing unnoticability on market shelves, and poor dentist demands, the product was only on the market for a few weeks.
Aquafresh also launched a tooth-whitening product, Aquafresh White Trays, in February 2007.