In rhetoric, anthimeria, traditionally and more properly called antimeria (from the Greek: ἀντί, antí, "against, opposite" and μέρος, méros, "part"), is the use of a word as if it were a member of a different word class (part of speech); typically, the use of a noun as if it were a verb.
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Corbett, Edward P. J. Classical Rhetoric for the Modern Student. Oxford University Press, New York, 1971.