| Type | Web application |
|---|---|
| Industry | Referral marketing |
| Founded | 2009 |
| Products | ReferralCandy app |
| Website | http://www.anafore.com/ |
Anafore is the company that makes the customer referral program web application ReferralCandy, a referral marketing service that plugs into existing e-commerce platforms. The web application is available to online merchants and integrates with various e-commerce platforms[1]: Amazon Webstore, Etsy, Magento, Shopify and Volusion.
Anafore secured a first round of seed financing[2] from BAF Spectrum, engineering co-founder of Skype Toivo Annus, and SPRING SEEDS Capital. As part of the investment round, BAF Spectrum’s William Klippgen, Executive Director of BAF and co-founder of Zoomit.com, joined Anafore's Board of Directors.