Amrutanjan Healthcare Limited

Amrutanjan Healthcare Limited
Type Public
Industry Ayurvedic health-care products, beauty products, Informational Technology, Business process outsourcing
Founded 1893
Headquarters 42–45 Luz Church Road, Mylapore, Chennai – 600004,India
Revenue US$
Net income US$
Website amrutanjan.com/

Amrutanjan Healthcare Limited is an Indian pharmaceutical company specialising in Ayurvedic balm for headaches, cold and cough. It was established by freedom-fighter Kasinadhuni Nageswara Rao in Mumbai in 1893. Though it has diversified its range of products, it is still renowned for the Amrutanjan pain balm which is one of the most widely used medicines for headaches all over India.

Contents

History

Amrutanjan was established as a patent medicine business in Mumbai[1][2] in 1893 by K. Nageswara Rao Pantulu who was a journalist, social reformer and freedom fighter.[3][4][5] The headquarters were shifted to Chennai in 1914.[1][2][5] Even today,the words "Bombay" are inscribed along with Amrutanjan onn the lid of its most well-known product, the pain balm. In 1936, Amrutanjan became a public limited company with the name Amrutanjan Limited.[1][6] Nageswara Rao popularised the balm by distributing it free-of-cost at music concerts.[4]

In 13 November 2007, the Company changed its name from Amrutanjan Limited to Amrutanjan Healthcare Limited and has ever since been known by that name.[7]

On 4 July 2002, Amrutanjan Healthcare entered the U.S. market.[8]

Products

Amrutanjan Healthcare's main product is its pain balm. In 2002, Amrutanjan Healthcare launched a series of anti-diabetic medicines called Diakyur.[9] Of recent, it has plans of selling olive oil and pesticides.[10] In 2004, the company launched herbal mouth-fresheners under the brand name "Affair".[11]

Of recent, Amrutanjan Healthcare has been exploring new areas other than healthcare. The Amrutanjan group also includes a software company called Amrutanjan Infotech. In July 2001, Amrutanjan Infotech's call-centre began its operations.[12]

Notes

  1. ^ a b c "Profile of Amrutanjan Healthcare Limited". Amrutanjan Healthcare Limited. http://www.amrutanjan.com/profile.html. 
  2. ^ a b Jain, Kajri (2007). Gods in the Bazaar: The Economies of Indian Calendar Art. Duke University Press. pp. 124. ISBN 0822339269, ISBN 9780822339267. 
  3. ^ Madras Rediscovered, Pg 206
  4. ^ a b Clayton, Mary; Bennett Zon (2007). Music and Orientalism in the British Empire, 1780s–1940s: Portrayal of the East. Ashgate Publishing Ltd.. pp. 206. ISBN 0754656047, ISBN 9780754656043. 
  5. ^ a b Playne, Somerset; Arnold Wright (1914). Southern India: Its History, People, Commerce, and Industrial Resources. pp. 642. 
  6. ^ Agarwala, Prakash Narain (1985). The History of Indian Business: A Complete Account of Trade Exchanges from 3000 B.C. to the Present Day. Vikas. pp. 566. ISBN 0706926099, ISBN 9780706926095. 
  7. ^ "Amrutanjan becomes Amrutanjan Health". The Hindu: Business. November 13, 2007. http://www.hindu.com/2007/11/13/stories/2007111352701600.htm. Retrieved 2008-10-21. 
  8. ^ "Amrutanjan set to enter US market". The Tribune. July 5, 2002. http://www.tribuneindia.com/2002/20020705/biz.htm#6. Retrieved 2008-10-21. 
  9. ^ "Amrutanjan launches Diakyur". Express Pharma Online. June 13, 2002. http://www.expresspharmaonline.com/20020613/corpmon2.shtml. Retrieved 2008-10-21. 
  10. ^ Venkat, Archana (November 6, 2007). "Amrutanjan adding olive oil, home insecticides to portfolio". The Hindu Business Line. http://www.thehindubusinessline.com/2007/11/06/stories/2007110651150500.htm. Retrieved 2008-10-21. 
  11. ^ Venkat, Archana (September 28, 2004). "Amrutanjan's Affair with mouth fresheners". The Hindu Business Line. http://www.thehindubusinessline.com/2004/09/28/stories/2004092800590700.htm. Retrieved 2008-10-21. 
  12. ^ "Amrutanjan Infotech's call centre to go online shortly". The Hindu. http://www.hinduonnet.com/2001/07/02/stories/0602000c.htm. Retrieved 2008-10-21. 

References

External links