Al Youm is a three hour prime time News Magazine that airs 'commercial free' five days a week on the Alhurra network.[1] The show Airs simultaneously from 5 sets in 3 Continents. It is generated live each day from Dubai, Beirut, Jerusalem, Cairo and Virginia.[2] According to the March issue of 'Emirates Business 24-7' Recent surveys of the Middle East done by companies like ACNielsen place Alhurra's viewreship at 26-million adults a week.[3] Its format has been described as 'a really big show',[4] 'unusual',[5] the first of its kind to air in the Middle East, According to Broadcasting Board of Governors Joaquin Blaya and executive producer Fran Mires.