| Type | Joint Venture |
|---|---|
| Industry | Mobile Telecommunication |
| Founded | 1997 |
| Headquarters | Robi Corporate Office, 53 Gulshan South Avenue, Gulshan-1,Dhaka, Bangladesh |
| Area served | All over Bangladesh |
| Key people | Michael Kuehner CEO A K M Morshed CTO Pradeep Shiravastava CMO CSO Mahtabuddin Ahmed CFO Matiul Islam Nowshad CHRO |
| Products | Mobile Telephony, GPRS, EDGE, international roaming |
| Parent | Axiata Group Berhad (70%) and NTT DoCoMo (30%) |
| Website | www.robi.com.bd |
Robi Axiata Limited, DBA Robi (formerly known as Aktel), is a joint venture between Axiata Group Berhad, Malaysia (70%) and NTT DoCoMo Inc, Japan (30%).
Robi is the third largest mobile phone operator in Bangladesh with more than 14 million subscribers as of June 2011.[1]
Robi boasts of the widest international roaming service in the market, connecting over 500 operators across 207 countries. It is the first operator in the country to introduce GPRS. Robi uses GSM 900/1800 MHz standard and operates on allocated 12.8 MHz frequency spectrum.[2]
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Robi Axiata Limited is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. It was formerly known as Telekom Malaysia International (Bangladesh) which commenced operations in Bangladesh in 1997 with the brand name AKTEL. On 28 March 2010, the service name was rebranded as ‘Robi’ and the company came to be known as Robi Axiata Limited.
Robi is truly a people-oriented brand of Bangladesh. Robi, the people's champion, is there for the people of Bangladesh, where they want and the way they want. Having the local tradition at its core, Robi marches ahead with innovation and creativity.
To ensure leading-edge technology, Robi draws from the international expertise of Axiata and NTT DOCOMO INC. It supports 2G voice, CAMEL Phase II & III and GPRS/EDGE service with high speed internet connectivity. Its GSM service is based on a robust network architecture and cutting edge technology such as Intelligent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage and multiple global partners for international roaming. It has the widest International Roaming coverage in Bangladesh connecting 600 operators across more than 200 countries. Its customer centric solution includes value added services (VAS), quality customer care, easy access call centers, digital network security and flexible tariff rates.
Robi uses the following numbering scheme for its subscribers:
+88018 N1N2N3N4N5N6N7N8
Where, 880 is the International subscriber dialing code for Bangladesh.
18 is the access code for Robi as assigned by the Government of Bangladesh. Omitting +88 will require to use 0 in place of it instead to represent local call, hence 018 is the general access code.
N1N2N3N4N5N6N7N8 is the subscriber number.
Robi offers an array of different packages. In addition to offering the fundamental pre-paid and post-paid mobile services, it offers a wide range of value-added products and services such as, SMS, GPRS, EDGE, international roaming, SMS banking, Caller Ring Back Tone, MMS, Voice Greetings, Call Blocking[3] on 4 August 2008, which give subscriber to control which call he or she receive or not [4] and Bengali SMS. Robi has got the widest international roaming coverage among all the operators in Bangladesh.
Robi has 21 Customer Care Centers<ref//www.aktel.com/?module=60</ref> and 430 Robi Care Points in 64 districts all over the country<refadesh. >http://www.aktel.com/?module=126</ref>. Robi has over 25,000 retail along with 100,000 voucher sales point all over Bangl
englishinschools: englishinschools, the biggest ever CSR project in Robi's history, is a language learning program in partnership with The Daily Star to promote English language learning ar secondary schools acroos the country. The ground of this huge project lies on the extremely low English literacy rate (not more that 1%). The major reason behind a huge number of 'drop out' from schools is also poor performance in English.
Protibondhita Korbo Joy: With the pledge ‘Protibondhita Korbo Joy, Ai Hok Prottoi', is providing support to the underprivileged people of the society with a view to turning disability into ability. In the first phase, Robi is providing support to the Clubfeet children (Clubfeet is a birth defect with twisted foot (inverted). Without treatment, persons afflicted often appear to walk on their ankles, or on the sides of their feet. It is a common birth defect, occurring in about one in every 1,000 births).To combat disability and to create awareness among the mass, Robi has partnered with Impact Foundation Bangladesh, a charitable trust based in England, who has specialized hospitals for this treatment in Kustia, Meherpur and a floating hospital ‘Jibontori’. Here, the patients are treated by the doctors team from England and Belgium.As this is an avoidable disability, Robi believes,awareness and on time treatment can help these patients to stand on their own feet and thus have a better life.
Robi Computer Corner: In line with Government's 'Digital Bangladesh vision 2021', is working towards increasing IT literacy as well as access to information highway. For mass people. Along with providing internet connectivity for the mass education, is facilitating the rural and suburban colleges with computers. While running the program for the rural colleges across the country, has mapped this program into a 2 year plan to reach 64 districts of Bangladesh focusing mainly on the Women's colleges to increase the rate of IT literacy among the female students.
Achievements in 2011 and 2010:
Other Achievements::
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