| Type | 51% Certified Minority-owned 49% IPG |
|---|---|
| Industry | Advertising |
| Founded | 1994 |
| Headquarters | Miami, Florida, United States |
| Key people | Lisette Hoyo, President Diana Ocasio-Fant, EVP Creative Director |
| Employees | 70+ |
| Website | www.accentmarketing.com Facebook Fan Page YouTube Channel Twitter: @AccentMARK Linkedin Profile Accentmarketing RSS |
Accentmarketing is a full-service Hispanic marketing communications company consistently ranked (currently #12) in Top 50 U.S. Hispanic Agencies by Ad Age.[1]
Accentmarketing has done notable, award-winning work with categories like automotive[2], U.S. government, recruitment[3], retail[4], spirits[5] and telecom/wireless[4].
Accentmarketing is also noted for its contributions to Hispanic and industry research, most recently, revealing trends and insights on crucial issues impacting Latina life—the economy, education, healthcare, and household finance.[6]
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Accentmarketing was founded in Miami, Florida in 1994 by Esteban Blanco and Fernando Bonet. In 1996, The Interpublic Group of Companies (IPG)[7] acquired a minority interest in Accentmarketing.[8] Currently, it is 51% certified minority-owned and managed by Lisette Hoyo, and Diana Ocasio-Fant[6]. In addition to its Miami Headquarters, Accentmarketing established full-service branch offices in Detroit, Michigan in 1996 and in Los Angeles, California in 2002. In 2009, Accentmarketing opened a satellite office in Memphis, Tennessee.
Planning & Insights – Strategic Development, Research, Marketing Planning, Campaign Planning
Digital – Internet marketing, Web 2.0, Social media, Online Video
Advertising – Broadcast, Print, Out-of-home, Non-traditional
In-House Production
Media Planning & Buying
Branded Content
Public Relations
Events & Promotions
Advance America
Alltel Wireless
American Heart Association
California Association of Realtors
Char-Broil
Chevrolet
Dunkin’ Donuts
El Jimador
Farmers Insurance
General Motors
Humane Society of Greater Miami
Jack Daniel's
Kaiser Permanente
Tobacco Free Florida
US Navy
USA.gov
Accentmarketing is active in the following industry organizations: American Advertising Federation (AAF, AdFed), American Association of Advertising Agencies (4 A's), Association of Hispanic Advertising Agencies (AHAA), Circulo Creativo, Public Relations Society of America (PRSA), Accent Alternative Art Space
In addition to direct client collaboration, Accentmarketing has teamed with several other agencies in strategic and executional development including: Campbell-Ewald, Erwin-Penland, Golin Harris International, Hill Holliday, Initiative Media, Jack Morton Worldwide, McCann Erickson, Mullen Advertising, The Martin Agency/Ingenuity Media Group, The Zimmerman Agency