AM²

AM²

The official AM² logo.
Status Active
Genre Animation, Manga, Music
Venue Anaheim Convention Center
Location Anaheim, California
Country United States
First held 2011
Official website http://www.am2con.org/

AM² (pronounced: "A", "M" "Squared") is a three-day anime convention that was held on July 1–3, 2011 at the Anaheim Convention Center in Anaheim, California. It is notable for having no compulsory membership purchase. Instead, an optional attendees can buy a "Passport" which grants various perks, such as priority access to major events. To date, no events have been announced for 2012.

Contents

Programming

The content provided by AM² covers a range typical to anime conventions along with a few less traditional additions. Examples of this content include concerts, Masquerade (costume/talent show), various smaller cosplay events, an AMV contest, an exhibits area/dealer room, an "Artist Alley", GoH and fan panels, workshops, video screenings, tabletop gaming, console gaming, a karaoke, an arcade, and late night dance. Some examples of less common events include a Summer Festival, Maid cafe, and the hosting of a preliminary round of the World Cosplay Summit.[1]

History

In April 2010, Japanese Pop idol Erina Mano was announced as a guest at Anime Expo for the world release of her acting debut Kaidan Shin Mimibukuro Kaiki.[2] When AX cancelled this appearance, an alternative event was created at the nearby Club Nokia.[3] The person selected to organize this premiere was a PR and marketing contractor recently terminated from Anime Expo. Through personal friendships, several other people who had also left Anime Expo for various reasons joined the organization.

In addition to Mano-chan's appearance, several other attractions were added. The expanded 1-day event was named Club 2 the Max in reference to the choice of venue. Some of the added attractions included a Maid Cafe, a charity concert & music video shoot by X Japan, and autograph session with Power Rangers stars. Club 2 the Max (aka MAX) was deemed largely successful by its sponsors, who decided to further fund it as an annual convention. MAX announced a name change in November 2010, choosing to be called AM².[4]

Event History

Dates Location Atten. Guests
July 1–3, 2011 Anaheim Convention Center
Anaheim, California
8000+[5] JB Blanc, Gashicon, heidi., An Kanon, Kanon Wakeshima, kanonxkanon, Neil Kaplan, Sunao Katabuchi, Reuben Langdon, Masao Maruyama, Sadie, SCANDAL, Miho Shimogasa, Sixh., Steve Staley, Akihito Yamashita[6]

Notes

References

  1. ^ "AM² Programming Schedule". AM2 Convention. AM2 Convention. http://am2con.org/programming/schedule. Retrieved 26 July 2011. 
  2. ^ Anime Expo to Premiere Erina Mano's 1st Lead Film Role, Anime News Network, 30 April 2010, http://www.animenewsnetwork.com/news/2010-04-30/anime-expo-to-premiere-erina-mano-1st-lead-film-role, retrieved 28 March 2011 
  3. ^ "J-Pop's Number 1 Idol from Hello! Project to Appear at World Premiere Screening of Kai-Ki: Tales of Terror from Tokyo" (Press release). Anime News Network. 25 May 2010. http://www.animenewsnetwork.com/press-release/2010-05-25/j-pop-number-1-idol-from-hello-project-to-appear-at-world-premiere-screening-of-kai-ki/tales-of-terror-from-tokyo. Retrieved 28 March 2011. 
  4. ^ "Club 2 the Max Changes Name to AM2" (Press release). Anime News Network. 25 May 2010. http://www.animenewsnetwork.com/press-release/2010-11-15/club-2-the-max-changes-name-to-am2. Retrieved 29 March 2011. 
  5. ^ "AM² Sets A Record in 1st Year Convention Attendance and Celebrates The End of Its 2011 Event With The All Girl J-Rock Band SCANDAL". AM2 Convention. AM2 Convention. http://am2con.org/http:/am2con.org/uncategorized/am%C2%B2-sets-a-record-in-1st-year-convention-attendance-and-celebrates-the-end-of-its-2011-event-with-the-all-girl-j-rock-band-scandal. Retrieved 8 July 2011. 
  6. ^ "Information on AM2 2011". Anime Conventions. AnimeCons.com. http://animecons.com/events/info.shtml/2363/AM2_2011. Retrieved 8 July 2011. 
  7. ^ Melt Comics
  8. ^ We Heart Japan Press Roundup, We Heart Japan, 27 March 2011, http://www.weheartjapan.com/, retrieved 29 March 2011 
  9. ^ We Heart Japan Raises Just Under $7,500 for the People of Japan, IGN, 21 March 2011, http://games.ign.com/articles/115/1156649p1.html, retrieved 29 March 2011 
  10. ^ http://www.jcie.org/earthquake Japan NGO
  11. ^ AM² Official Website - Passport Benefits, AM², 21 January 2011, http://am2con.org/attendee-registration/passport-benefits, retrieved 29 March 2011 

External links