| Type | Private |
|---|---|
| Industry | Video Production services |
| Founded | Incorporated May 12, 1982 |
| Founder(s) | Andy Streitfeld |
| Headquarters | Dallas, Texas, USA |
| Key people | Mark McGovern, Vice President Creative Development Stacy Thiele, Vice President Operations |
| Products | Documentaries, Commercials, PSAs |
| Employees | 75 |
| Website | amspictures.com |
AMS Pictures, founded in 1982, is the largest creative media company in the American south headquartered in Dallas, Texas. In 1996, AMS finished construction on their 40,000 sq ft (3,700 m2). production studio in Dallas and in 2000 they opened their first branch office in Austin, Texas.[1][2]
The company has since started focusing heavily on the creation of original programming including several award winning feature length documentaries. In 2009, the company formally changed its name from AMS Production Group to AMS Pictures.[3]
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AMS Production Group was formally started in 1982 with 25,000 dollars in loans from the founder Andy Streitfeld's friends and relatives. Throughout the 80s and early 90s the company grew in size and eventually moved out of Streitfeld's back bedroom and into rented warehouse space at KDFI-TV (Channel 27) in Irving, Texas. Two years later, the company moved into its own office building inside the Las Colinas Communications Complex, beginning its reputation as a full fledged production company, signing clients such as Radio Shack and JC Penney.[1][2] [4]
In 1995, AMS broke ground on its new corporate headquarters and in the same year won the bid to handle all of the promotional and media elements of the Ross Perot's 1996 Presidential Campaign. In 2000, the company created its first satellite office in Austin, Texas to cater to public sector markets around the state capital.[2] Ten years after the Ross Perot Campaign, AMS was hired by the Kinky Friedman 2006 Texas Gubernatorial campaign to produce the independent candidates Television spots.[5] In Early 2009, the company officially rebranded itself as AMS Pictures to further distinguish its original programming focus.[3].[6]
The company's flagship corporate headquarters is currently located on the North Dallas Parkway in Dallas, Texas. Construction began on the facility in 1995, with the 40,000-square-foot (3,700 m2) studio "themepark" completed in 1998 for 4.6 million dollars. The facility includes many Disney inspired elements throughout, stemming from the founders love of all things Disney.
| “ | Walt Disney used to go to amusement parks, and they were not very well-run. There were guys with no teeth that ran the rides, and mud all over the place. So he built Disneyland. And this is kind of my homage to him.” - Andy Streitfeld | ” |
The studio includes several soundstages as well as a “Main Street;” a TV diner; Santa Fe, Paris, and New York themed editing rooms among others; “Jodi’s Barber Shop” (the makeup room); and Egyptian-themed restrooms where Cleopatra silently plays on wide-screen television sets.[4]
In 2000, AMS broke ground on its first branch office studio in Austin, Texas. The 5,000-square-foot (460 m2) facility offers a large soundstage, a fiber connected satellite booth, final cut pro editing suites, and meeting rooms all themed to Disney much like its Dallas counterpart.[2] [7]
The company shoots a variety of marketing and web based media materials for companies like Frito-Lay, Home Depot, and the Dallas based Texas Instruments, with 70% of its business attributed to fortune 500 companies in 2000.[2] AMS has also worked with many broadcasters televising national sports spots using their in house satellite booths.[8] Since 2005, AMS has produced over 200 hours of original programming including several feature length documentaries.[3] In 2007, AMS created the documentary Bodacious Boots featuring the history and cultural impact of the cowboy boot especially within the context of Texas History. The documentary featured several notable celebrities with roots in Texas including Lyle Lovett, Kinky Friedman, and Sydney Pollack.[9] In 2008, AMS produced The Real Great Debaters of Wiley College, which played film festivals around the United States.[10] [11] [12]