| Type | Privately held company |
|---|---|
| Industry | Transmedia Television Production Film Production Media Design Marketing Communications |
| Founded | 1993 |
| Founder(s) | Jon Kamen Frank Scherma |
| Headquarters | New York City; Los Angeles; Berlin; Sydney; Shanghai |
| Area served | Worldwide |
| Website | www.radicalmedia.com |
@radical.media is a global transmedia company founded in 1993 by Jon Kamen and Frank Scherma[1] with offices in New York, Los Angeles, Berlin, Sydney and Shanghai.
@radical.media’s work has won an Academy Award, Emmys, a Golden Globe, Grammys, Webbys, D&ADs, Clios, One Show Awards, and other accolades associated with advertising, marketing and programming businesses. The company develops, produces and distributes projects in a variety of media including feature films, television, branded content, commercials, music videos, graphic and interactive design, smartphone & tablet applications, exhibitions, branding, live events, and photography.
@radical.media produces content for brands, organizations, artists and individuals, and is involved with philanthropic initiatives such as 1Goal, Acumen, Bill and the Melinda Gates Foundation, Boost Up, Conservation International, The One Campaign, and works closely with the New York City Mayor’s Office of Film, Theater & Television.[2]
In October 2010, @radical.media became part of FremantleMedia Ltd, the content and production division of RTL Group.[3][4]
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@radical.media creates and produces content for feature films, documentaries, short films, stage to screen, TV programs, and webisodes. Projects include The Fog of War, which won the Academy Award for Best Documentary in 2004,[5] the Grammy Award-winning memorial for George Harrison, The Concert for George,[6] Fade to Black, the 2004 documentary following the career of rapper Jay-Z, the Emmy-award winning series 10 Days That Unexpectedly Changed America[7] for the History Channel in 2006, and the pilot episode of Mad Men, which won an Emmy-Award and a Golden Globe Award in 2008.
@radical.media helped develop and produce brand-driven entertainment for a number of advertisers, including “Nike Battlegrounds,” a 3-season street basketball competition series sponsored by Nike that aired on MTV from 2004 to 2007 and won the ANA/ACIP Battle of the Brands in 2006,[8] “Iconoclasts,” a five season series (2005 – present) for the Sundance Channel directed by Joe Berlinger and Bruce Sinofsky in partnership with Grey Goose Entertainment. “Iconoclasts” won the One Show Entertainment Award in 2011.[9] It features unscripted encounters between individuals who have transformed our culture.[10] @radical.media also helped develop and produce “Gamekillers,” a scripted reality dating series for MTV, produced with BBH, for Unilever’s Axe deodorant in 2007. “Gamekillers” won a Bronze Lion at the Cannes Lions International Advertising Festival in 2008.[11]
In 2011, @radical.media and advertising agency Ogilvy & Mather produced a short documentary series for IBM,[12] "Watson," which won two PR Lions at the Cannes Lions International Advertising Festival. The documentary followed a team of researchers through the creation of a computing system, “Watson,” that can comprehend natural language. Watson competed on the television game show Jeopardy! for three episodes (airing 14–16 February), and won the first prize of $1 million, besting the Jeopardy contestant with the longest winning streak in the show’s history, Ken Jennings. Also in 2011, @radical.media produced “The Rocket Project,” a series with Sony and Intel that paired eight high school students with a rocket scientist to design, build and launch a high powered rocket. "The Rocket Project" won a Silver for Television, a Bronze for Online Branded Entertainment and a Bronze for Non-Broadcast Single at the 2011 One Show Entertainment Awards.[13] @radical.media also produced “Project Shiphunt,” a joint venture with Sony Electronics and Intel Corp., which built on "The Rocket Project" and followed five high school students on a hunt for a sunken ship in the waters of Lake Huron.[14]
@radical.media has worked with networks such as: ABC Networks, Across all Viacom Network, AMC, BET Networks, Bravo TV Network, CBS, CCTV, Discovery Channel, ESPN, HBO, MTV, National Geographic Channel, NBC Universal, OWN, PBS, Planet Green, Showtime, SkyOne, The History Channel, The Science Channel, The Speed Channel, The Sundance Channel, USA Network, and more.
@radical.media’s Design + Digital teams develop cross-platform multimedia stories for mobile applications, web destinations, print, and other traditional and non-traditional media for brands, individuals and non-profit organizations. The Design + Digital departments realize the majority of their projects from initial conception and development to hosting and content management.
The Design + Digital group worked on projects such as Maya Lin’s outdoor installation “What is Missing?,” (June 2000), Mission Juno, an online digital documentary that tracks NASA’s mission to Jupiter, the iPhone app for the ONE Campaign, U2 front man Bono’s global mission to end poverty and fight AIDS,[15] and the Gagosian Gallery app, a free quarterly app for the iPad that provides unprecedented access the world of Gagosian Gallery and uses the gestudesral interface of iPad to provide new ways of looking at and understanding art (released in June 2011).[16]
Other projects include the crowd-sourced website “The Johnny Cash Project,” the “Michael Jackson: Behind the Mask” website, the Medicá iPad app (a collaboration between @radical.media, TEDMED and Jay Walker’s Library of Human Imagination), the visual identity and a short film for XDR-TB (with James Nachtwey, winner of the 2007 TED Prize),[17] Volkswagen’s 60th Anniversary website, Boostup, which was exhibited at the Cooper Hewitt Musesum from October 2009 to April 2010 (Publicis and the Ad Council), and Get Schooled (Bill and Melinda Gates Foundation and Viacom). Additional clients include Grey Goose, Bon Jovi, Tommy Hilfiger, and the City of New York.
The group has received many awards including the Smithsonian-Cooper Hewitt Design Museum's National Communication Design Award.
@radical.media produces traditional campaigns for agencies as well as global brands such as Adidas, American Express, Anheuser-Busch, Apple, AT&T Inc., Audi, Bacardi Inc., Burger King, BMW Group, Citibank, Coca Cola Company, Daimler AG, Dos Equis, Dove, ESPN Network, Estee Lauder Inc., Federal Express, Fiat Group Automobiles, Ford Motor Company, GAP, General Electric, General Motors, Google, Grey Goose, Honda, IBM, Intel, JP Morgan Chase, Jaguar-Land Rover, Johnson & Johnson, Levi’s, L’Oreal, Mastercard, Mercedes Benz, McDonald’s, Microsoft, Nike, Nissan, Nintendo, Nokia, Pepsi, Philips, Porsche, Procter & Gamble, Revlon, Sony, T-Mobile, Toyota Motor Corporation, Unilever, Verizon Communications, Viacom, Visa, Vodafone, and Volkswagen AG, among others.
@radical.media works with directors Christian Aeby, Daniel Askill, Andrew Becker, Joe Berlinger, Matt Black, Paul Bozymowski, Jay Chandrasekhar, Derek Cianfrance, Bill Condon, Lenard Dorfman, Randall Einhorn, Brett Froomer, Terry Gilliam, F. Gary Gray, Phil Griffin, Brendan Hearne, Patrick Hughes, Josh & Xander, Greg Kohs, Dennis Liu, Terrence Malick, The McCoubrey Brothers, Zack Merck, Dave Meyers, Chris Milk, Peter Darley Miller, Steve Miller, Neveldine and Taylor, Gregor Nicholas, Luciano Podcaminsky, Joakim Reveman, Robert Rodriguez, Rosey, Ralf Schmerberg, Bruce Sinofsky, Brett Simon, Dick Sittig, Sebastian Strasser, Tarsem, Ondi Timoner, Andrew Zuckerman, and Jeff Zwart.[18]
The television campaigns and directors at @radical.media have been awarded a Cannes Lions, D&AD, ADC, Clios, Emmys, One Show, Andys, HUGO awards, Webbys, and AICPs. The teams have also won two Palme D’ors at the Cannes Lions Advertising Festival.[19]
@radical.media has created and produced music videos and programs for Justin Bieber, Katy Perry, Arcade Fire, U2, Michael Jackson, Kayne West, Jay-Z, Britney Spears, Fergie, Dave Matthews Band, Missy Elliot, Bon Jovi, Pink, Gnarls Barkley, Danger Mouse, Death Cab for Cutie, SIA, Kings of Leon, Amy Winehouse, Greenday, Chemical Brothers, Diane Birch, Hollerado, Cat Power, and many others.
@radical.media works with directors Daniel Askill, Lance Drake, Frank E. Flowers, F. Gary Gray, Phil Griffin, Greg Jardin, Josh & Xander, Dennis Liu, The McCoubrey Brothers, Zack Merck, Dave Meyers, Chris Milk, Rosey, Nzingha Stewart and Orson Whales.[20]
@radical's directors have earned numerous honors associated with the music industry including Grammys, MTV VMAs, MVPA awards.
In April 2010, @radical.media produced The Johnny Cash Project, a crowd-sourced music video of Johnny Cash’s “Ain’t No Grave” directed by Chris Milk, which used digital technologies that enabled audiences to interact with and become immersed in the music video's creation. The Johnny Cash Project received a Silver Cyber Lion at The Cannes Lions Advertising Festival,[21] a Grammy nomination for Best Short Form Music Video,[22] the Innovation Award at the UK Music Video awards,[23] the Best in Art at the SXSW Interactive Awards,[24] a Gold Andy,[25] a One Show Award, two One Show Interactive awards,[26] a Gold Clio,[27] and 4 Webbys.[28][29]
In 2011, The Wilderness Downtown, an HTML5 film directed by Chris Milk, featuring the song “We Used to Wait” by Arcade Fire, was awarded the Grand Prix Cyber Lion and the Gold Cyber Lion at The Cannes Lions Advertising Festival, the FWA Site of the Year, a TED award, two SXSW Interactive Awards, two Andy Awards, two ADC awards, a One Show Design Award, two One Show Interactive awards, two Clios, three Webby awards and two D&AD awards, and an AICP Next award.[30]
@radical.media is working with photographers Michele Asselin, Thierry Des Fontaines, Floto + Warner, John Higginson, Troy House, Nikolai, Mike Piscitelli, Michael Prince, Russ Quackenbush, Simon Thorpe, and Bil Zelman. @radical.media has produced imagery for a variety of brands, organizations, publications and exhibitions, including American Express, Businessweek, Cadillac, Clic Gallery, Comcast, Communication Arts Magazine, Converse, Details Magazine, Fortune Magazine, Guiness, Hilton Hotels & Resorts, Holiday Inn, Hyatt, Intel, K-Swiss, Marriott, Nike, Orbitz, Photo District News, Procter & Gamble, Revo, Target, Toyota, US Census Bureau, VitaminWater, and more.
In April 2011, the company took legal action to prevent a collective of radical media organisations from using the trademarked phrase "radical media" to promote their upcoming "Radical Media Conference" in London, which was consequently renamed to the "Rebellious Media Conference".[31] On 3 May 2011, a group held a demonstration outside @radical.media's London offices. Protestor Ewa Jasiewicz said the company had "locked off the term 'radical media' away from anybody else using it, including activists who really do make radical media."[32]