| Type | Wholly owned subsidiary |
|---|---|
| Industry | Mobile search |
| Founded | August 2003 as Re5ult Ltd |
| Headquarters | Cambridge, United Kingdom |
| Area served | United Kingdom |
| Services | Mobile search |
| Employees | 250+ in 12 countries |
| Website | Texperts.com |
Texperts is a UK-based mobile search service. In December 2008, Texperts was bought by the Knowledge generation bureau, operator of the 118 118 services, a directory services company who had also entered the SMS Any question market.[1]
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Re5ult Ltd launched initially with a subscription-based service called 'Re5ult' on a normal mobile number. However, in August 2004 the service was launched on a premium text code and rebranded as 82ASK. In 2007, Re5ult switched phone numbers and brands again relaunching the service as Texperts on short code 66000.
A 'road test' on the question 'How many people were alive compared with all who had ever lived' resulted in the service answering the question in five minutes, with the closest rival answering it in twenty-two minutes. A similar question asked for 'a hotel in Ireland within half an hour of Rosslare en route to Westmeath', with similar results.[2] The company sees an average monthly growth of 20%[3] , and has one of the most recognisable brands in the UK market. However, the company only manages to get an average of 40% of answers correct, meaning that they get over half wrong.
In 2006 Texperts released the book Do Sheep Shrink in the Rain?, subtitled "The 500 Most Outrageous Questions Ever Asked and Their Answers", published by Virgin Books, ISBN 0753511797. The 256 page paperback is a compilation of questions received and answered by the service.[4]
The company has won several national awards,[5][6][7][8][9] and has business deals with several multinational companies, including Multimap, GlaxoSmithKline and The Relationship Specialists,.[10] The company also has exclusive access to the Official Guinness World Records database, and also operates several other text services, including partnerships with Thomson and BAA.[11]