| 7mate | |
|---|---|
| Launched | 25 September 2010 |
| Network | Seven Network |
| Owned by | Seven West Media |
| Picture format | 1080i (HDTV) |
| Slogan | Maaaaaaaaaaaate Man's best friend Can't wait |
| Country | Australia |
| Language | English |
| Broadcast area | Sydney, Melbourne, Brisbane, Regional QLD, Adelaide, Perth, Regional Victoria, Northern New South Wales, Southern New South Wales, Australian Capital Territory |
| Sister channel(s) | Seven 7Two |
| Website | http://au.tv.yahoo.com/mate/ |
| Availability | |
| Terrestrial | |
| HD Digital | Channel 73 Channel 63 (in regional areas via Prime) Channel 60 (in Tasmania via Southern Cross Television) Channel 70 (in Darwin via Southern Cross Television) |
| Cable | |
| Foxtel HD+ | Channel 207 |
7mate is an Australian free-to-air high definition digital television channel, which was launched by the Seven Network on 25 September 2010.[1][2]
The network stated that 7mate would contain sport and regular programs aimed primarily at a male audience, with programming drawn from a combination of new shows and other shows previously aired on its sister channels Seven and 7Two.[1] The channel replaced Seven HD as the Seven Network's high-definition channel, but broadcasts on channel 73.[1][3] The first program broadcast on 7mate was the drawn 2010 AFL Grand Final in high definition.
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The channel began airing as a separate channel on 25 September 2010. The channel's first program was the drawn 2010 AFL Grand Final, which was simulcast with an SD broadcast on the Seven Network. Following AFL coverage, the channel began airing breakaway programming, with a promotional sneak peek of upcoming programming on 7mate. The first full program to air was an episode of That '70s Show.
The channel is targeting a demographic of 16- to 49-year-old males, after the success of the Seven Network with 7Two with females 35+ and 25+ demographics respectively. Programs aired on the channel are a mix of repeated shows that moved from the Seven Network or 7Two, programs that would make their free-to-air debut and brand new shows to Australian television.
Shows that moved from other Seven channels include new seasons of Family Guy, American Dad! and The Amazing Race (although this has since moved back to the main channel). Repeated seasons of Scrubs, Last Comic Standing, Air Crash Investigations, 30 Rock, That '70s Show, Lost and How I Met Your Mother also moved to 7mate. Mighty Ships, of which three episodes aired as one-off specials on the Seven Network, moved as a regular series to 7mate.
Programs making their free-to-air debut include Monster Garage, Jersey Shore, Gene Simmons Family Jewels and Punk'd. Brand new series include The Equalizer, Warehouse 13 and Caprica. Additionally, the channel will feature a number of sporting events.[4][5]
It was announced on 28 April 2011 that, from 2012–2016, 7mate would air a minimum of four live AFL matches each round into the NSW/ACT market.[6]
7mate is available in high definition in metropolitan areas and regional Queensland through Seven Network owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland, as well as via regional affiliate Prime7 in regional NSW/ACT and Victoria.[7]
However, unlike Prime7, affiliate Southern Cross Television delayed the introduction of the channel to Tasmania and Darwin until 24 October 2010, due to required technical upgrades. It is currently broadcast on logical channel number 60 in Tasmania and 70 in Darwin.[8]
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