| Broadcast area | Melbourne, Australia |
|---|---|
| Slogan | Live Life Nova |
| Frequency | 100.3 MHz FM |
| First air date | 3 December 2001 |
| Format | Top 40 (CHR) |
| ERP | 56 kw |
| Callsign meaning | 3-Victoria MEL-Melbourne |
| Owner | DMG Radio Australia |
| Website | www.nova100.com.au |
Nova 100 (call sign: 3MEL) is a commercial radio station in Melbourne, Victoria, Australia, broadcasting on 100.3 MHz. It is in the Melbourne radio market, with the intention of challenging the number one FM Austereo station Fox FM by playing alternative, hip hop, pop & dance music, with a strong lean towards new music. However in recent years it has failed to offer much competition, failing to come close to Fox FM in the ACNielsen ratings.
In 2010 Nova announced that it would remove their policy of "never more than two ads in a row" by increasing the number of ads broadcast per hour from 12 to 21 during the peak times of breakfast and drive.
Nova 100 is owned by DMG Radio Australia, a subsidiary of the UK's Daily Mail Group, with a sister station 91.5FM, which share the same studio location on Level 2, 678 Victoria St, Richmond VIC.
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Nova 100 commenced on the Melbourne airwaves on Monday 3 December 2001. It was the first new commercial radio station in Melbourne for 21 years.[1]
Nova 100 operates on the 100.3 MHz FM frequency from the TXA Obseratory Rd tower on Mount Dandenong. The transmitter is a Broadcast Electronics FM 10S with an FXi digital exciter. Its transmitter power is 9.5KW which gives a 56 kw ERP.
Nova 100 and its sister station 91.5FM work out of the same newsroom. Nova has live traffic updates from the Australian Traffic Network during the afternoon and on weekends. The audio used while reading traffic updates has lately been the background music of The Fame by Lady Gaga. Previously Nova used Life Aquatic and Right Here, Right Now by Fatboy Slim.
Nova 100 News Team:
Traffic Reporter:
Former News Presenters:
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