| Logo | |
|---|---|
| Launched | June 30, 2005 |
| Owned by | Viacom |
| Slogan | FierceTV |
| Headquarters | New York City, United States |
| Replaced | VH1 Mega Hits |
| Sister channel(s) | CMT, MTV, MTV2, MTV Tr3́s, mtvU, Nickelodeon, Nick Jr., Nicktoons Network, TeenNick, VH1 |
| Website | logotv.com |
| Availability | |
| Satellite | |
| DirecTV | Channel 272 Channel 1272 (VOD) |
| Dish Network | Channel 373 (HD only) |
| Cable | |
| Available on various cable services | Check local listings for channel |
Logo is an American digital cable television channel owned by Viacom's Music and Logo Group division. Launched in June 2005, the channel's programs are geared towards the gay, lesbian, bisexual, and transgender (LGBT) community. The advertiser-supported channel struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia, Cablevision, Time Warner Cable of New York City, and RCN. A deal with Comcast[1] was reached after the launch date. However, as of July 2009, Comcast has not added Logo to its channel lineup in certain areas such as in Comcast's Jackson, Mississippi and Monroe, Louisiana markets, due to local opposition. Logo was also not carried by Comcast in Utah, but has been carried as of September 2010. Dish Network has added the channel as an option for their HDTV package. Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out, and The Out Traveler magazines. Logo replaced VH1 Mega Hits in some markets when it was launched. On December 11, 2006, MTV Networks and Time Warner Cable announced an agreement to expand its distribution of Logo to additional markets.[2] Logo became available on the Dish Network in May 2009.
Logo was available in an estimated 41 million homes as of September 2010 and is in the 25 largest media markets in the United States.[3]
The channel was founded by former MTV Executive, Matt Farber. Its first President, Brian Graden, was named by Out Magazine as the 10th most powerful gay person in America in 2007.[4]
Day to day operations are handled by Lisa Sherman, who is Executive Vice President and General Manager. Prior coming to Logo, Sherman was Senior Vice President and Group Account Director of the New York office of the Hill Holliday advertising agency.[3]
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A LGBT-themed channel named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay," but according to company executives, the name does not represent anything, nor is it an acronym.[5] The channel's website says:
We chose to name the channel "Logo" because we wanted a name that people could make their own and give it personal meaning. For us, the word logo is about identity, about being comfortable in your own skin. It's about being who you are.[6]
Logo's programming is a blend of movies with gay themes, reality television, travel programming, dating/romance shows, documentaries, music videos, stand-up comedy, news, and syndicated programs with gay characters or gay interest/fanbases. According to their website, "We're kind of big on fierce stuff, and that can mean a lot of things. Fiercely original programming to us means that in a perfect world everyone would be this interesting." [7] Some content originated from other Viacom properties including Comedy Central, MTV and VH1. Logo has also acquired the rights to British series, Absolutely Fabulous in April 2011.[8]
Logo publishes a collection of web sites, all of which it describes as being a part of LOGOonline, the umbrella name for these sites.
Logo's first web site, LOGOonline.com, launched shortly before the channel in June 2005. In 2006, Logo acquired three LGBT websites: 365gay.com (a site featuring news relevant to the LGBT community), AfterEllen.com (a site featuring news and commentary on bisexual and lesbian women in media and entertainment), and AfterElton.com (a site featuring news and commentary on bisexual and gay men in media and entertainment). In 2007, Logo acquired Downelink.com (a social networking site primarily targeted to LGBT people of color) for a reported $4.8 million, although the exact amount is unknown.
On March 22, 2006, Logo launched its second site, NewNowNext.com (a blog on pop culture news and trends). On May 29, 2007, Logo launched HappiestGayCouple.com (a site for fans of the series Rick & Steve). On August 2, 2007, Logo launched VisibleVote08.com (a site offering Logo's coverage of the 2008 U.S. Presidential election). On November 5, 2008, Logo launched the second phase of its site re-design. In summer 2009, Logo moved its flagship site to the LOGOtv.com domain name. On October 27, 2011 a redesigned NewNowNext.com was relaunched with a broader culture-and-style focus.
As of March 2007, Logo is available on wireless platforms on Verizon Wireless, Sprint, and Helio. (Helio has since been absorbed into Virgin Mobile)
As of September 2006, Logo has programming content available for download on iTunes, Amazon Unbox, and AOL Video. In December 2006 Logo began offering content for download on Wal-Mart's service. In February 2007, Logo also started publishing shows for download with BitTorrent [1]. In June 2007 and November 2008, Logo programming became available for download on Xbox LIVE and Zune Marketplace, respectively.
As of September 2006, Logo features select programming content on the Video On Demand platform on Comcast, Cox, Time Warner Cable, and Verizon cable providers. Logo programming has been available on the Roost service since the time of its official launch.
In early 2007, Puccini for Beginners became the first film released in theaters in conjunction with Logo. Their second film was released in 2008, the film version of the Noah's Arc television series entitled Noah's Arc: Jumping the Broom.
Logo offered several audio and video podcasts through the podcast section of the iTunes store. At launch the offering included audio and video podcasts for CBS News on Logo, Jason Bellini's Here & Now, Talking to Manatees, She Said What?, and Wisecrack. On July 28, 2007, Logo launched a new audio podcast titled Oh God I'm Gay, which addresses spiritual issues for LGBT people. As of January 2011 archives of some of Logo's podcasts remain on the iTunes Store but none have been updated since 2009.
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