2010 BRIT Awards
The 2010 BRIT Awards took place on Tuesday 16 February 2010. It was the 30th edition of the British Phonographic Industry's annual pop music awards. The awards ceremony was held at Earls Court Exhibition Centre in London. The ceremony was broadcast live on ITV1, hosted by Peter Kay with Fearne Cotton doing the side of stage coverage. ITV2 also broadcast an after show highlights programme immediately after the main broadcast. BBC Radio 1 had official radio coverage throughout the day in the run up to the evening's show, with Scott Mills and Greg James on the Red Carpet.
The ceremony was broadcast live, but with a short delay to enable any offensive language to be cut. This occurred several times during the course of the evening, most notably when Liam Gallagher collected the Best Album of 30 Years award and also during Lily Allen's acceptance speech for Best British Female.
The ITV1 show drew 5.8 million viewers between 8pm and 10pm, which was a 21.9% share of the evening, topping the 5.18 million (21.7%) drawn in for the 2009 ceremony, but still down on the 6.07 million (24.4%) of 2008. The ITV2 Brits Encore show at 10pm drew 776,000 viewers, a 3.8% share.[1]
Live performers
The Awards
2010 was the 30th Anniversary of the BRIT Awards and two special awards were presented in honour of the occasion; the Brits Hits 30 award celebrated the best live performances from previous BRIT Awards ceremonies, and was won by the Spice Girls for their performance at the 1997 ceremony. The Brits Album of 30 Years award celebrated winners of the Best British Album award from previous years and was won by Oasis for (What's the Story) Morning Glory?. As these two awards had to be fitted into the same running time of the award show, there was no award presented for Best International Group or Best Live Act. Lady Gaga won three awards and Florence and the Machine won one, for best album.
| Mastercard British Album |
British Single |
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| British Male |
British Female |
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| British Group |
British Newcomer |
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| International Male |
International Female |
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| International Newcomer |
International Album |
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Critic's Choice
Outstanding Contribution to Music
Special awards
| BRITs Hits 30 - Best Live Performance at the BRIT Awards |
BRITs Album of 30 Years |
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References