eBay

eBay Inc
Type Public (NASDAQ: EBAY)
S&P 500 Component
Founded September 3, 1995
Founder Pierre Omidyar
Headquarters San Jose, California, U.S.
Area served Worldwide
Key people Pierre Omidyar (Chairman)
John Donahoe (CEO)
Industry Auctions
Products Online auction hosting, Electronic commerce, Shopping mall
PayPal, Skype, Gumtree, Kijiji (Now eBayClassifieds),
Revenue increase US$8.727 billion (2009)[1]
Operating income decrease US$1.456 billion (2009)[1]
Net income increase US$2.389 billion (2009)[1]
Employees 15,500 (Q1 2008)
Slogan

Connecting buyers and sellers globally.

Come to think of it, eBay.

What ever it is, you can get it on eBay.

Shop victoriously!

From collectibles to cars, buy and sell all kinds of items on eBay

Buy it, sell it, love it
Website www.ebay.com
Alexa rank 25[2]
Type of site Online auction
Registration Required to buy and sell
Available in Multilingual

eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Founded in 1995, eBay is one of the notable success stories of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries.[3] eBay expanded from its original "set-time" auction format to include "Buy It Now" standard shopping; shopping by UPC, ISBN, or other kind of SKU (via Half.com); online classified advertisements (via Kijiji or eBay Classifieds); online event ticket trading (via StubHub); online money transfers (via PayPal[4]) and other services.

Contents

Origins and history

eBay headquarters in San Jose

The online auction website was founded as AuctionWeb in San Jose, California, on September 3, 1995, by French-born Iranian computer programmer Pierre Omidyar as part of a larger personal site that included, among other things, Omidyar's own tongue-in-cheek tribute to the Ebola virus.[5] One of the first items sold on eBay was a broken laser pointer for $14.83. Astonished, Omidyar contacted the winning bidder to ask if he understood that the laser pointer was broken. In his responding email, the buyer explained: "I'm a collector of broken laser pointers."[6] The frequently repeated story that eBay was founded to help Omidyar's fiancée trade Pez candy dispensers was fabricated by a public relations manager in 1997 to interest the media. This was revealed in Adam Cohen's 2002 book, The Perfect Store,[5] and confirmed by eBay.

Chris Agarpao was hired as eBay's first employee and Jeffrey Skoll was hired as the first president of the company in early 1996. In November 1996, eBay entered into its first third-party licensing deal, with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products. Growth was phenomenal; in January 1997 the site hosted 2,000,000 auctions, compared with 250,000 during the whole of 1996.[7] The company officially changed the name of its service from AuctionWeb to eBay in September 1997. Originally, the site belonged to Echo Bay Technology Group, Omidyar's consulting firm. Omidyar had tried to register the domain name echobay.com, but found it already taken by the Echo Bay Mines, a gold mining company, so he shortened it to his second choice, eBay.com.[8] (Echobay.com is now owned by Echobay Partners, Ltd., a private equity firm based in Nevis.)

In 1997, the company received $6.7 million in funding from the venture capital firm Benchmark Capital.[9]

Meg Whitman was hired as eBay President and CEO in March 1998. At the time, the company had 30 employees[10] half a million users and revenues of $4.7 million in the United States.[11] eBay went public on September 21, 1998,[12] and both Omidyar and Skoll became instant billionaires. eBay's target share price of $18 was all but ignored as the price went to $53.50 on the first day of trading.[13]

As the company expanded product categories beyond collectibles into almost any saleable item, business grew quickly.[6] In February 2002, the company purchased IBazar, a similar European auction web site founded in 1995 and then bought PayPal on October 14, 2002.

In early 2008, the company had expanded worldwide, counted hundreds of millions of registered users, 15,000+ employees and revenues of almost $7.7 billion.[11] After nearly ten years at eBay, Whitman made the decision to enter politics. On January 23, 2008 the company announced that Whitman would step down on March 31, 2008 and John Donahoe was selected to become President and CEO.[14] Whitman remained on the Board of Directors and continued to advise Donahoe through 2008. In late 2009, eBay completed the sale of Skype for $2.75 Billion, but will still own 30% equity in the company.[15]

In July 2010, eBay was sued for $3.8 billion by XPRT Ventures which accused eBay of stealing information shared in confidence by the inventors on XPRT's own patents, and incorporated it into features in its own payment systems, such as PayPal Pay Later and PayPal Buyer Credit.[16]

Items

Millions of collectibles, decor, appliances, computers, furnishings, equipment, vehicles, and other miscellaneous items are listed, bought, or sold daily. In 2005,eBay launched its Business & Industrial category, breaking into the industrial surplus business. Generally, anything can be auctioned on the site as long as it is not illegal and does not violate the eBay Prohibited and Restricted Items policy.[17] Services and intangibles can be sold, too. Large international companies, such as IBM, sell their newest products and offer services on eBay using competitive auctions and fixed-priced storefronts. Separate eBay sites such as eBay US and eBay UK allow the users to trade using the local currency. Software developers can create applications that integrate with eBay through the eBay API by joining the eBay Developers Program.[18] In June 2005, there were more than 15,000 members in the eBay Developers Program, comprising a broad range of companies creating software applications to support eBay buyers and sellers as well as eBay Affiliates.

Controversy has arisen over certain items put up for bid. For instance, in late 1999, a man offered one of his kidneys for auction on eBay, attempting to profit from the potentially lucrative (and, in the United States, illegal) market for transplantable human organs. On other occasions, people and even entire towns have been listed, often as a joke or to garner free publicity. In general, the company removes auctions that violate its terms of service agreement.

PayPal-only categories

eBay North First Street satellite office campus (home to PayPal)

Beginning in August 2007, eBay required listings in "Video Games" and "Health & Beauty" to accept its payment system PayPal and sellers could only accept PayPal for payments in the category "Video Games: Consoles".[19] Starting January 10, 2008, eBay said sellers can only accept PayPal as payment for the categories "Computing > Software", "Consumer Electronics > MP3 Players", "Wholesale & Job Lots > Mobile & Home Phones", and "Business, Office & Industrial > Industrial Supply / MRO".[20] eBay announced that starting in March 2008, eBay had added to this requirement that all sellers with fewer than 100 feedbacks must offer PayPal and no merchant account may be used as an alternative.[21][22] This is in addition to the requirement that all sellers from the United Kingdom have to offer PayPal.[23]

Further, and as noted below, it is a requirement to offer Paypal on all listings in Australia and the UK. In response to concerns expressed by the Australian Competition and Consumer Commission, ebay has now removed the policy on the ebay.com.au website requiring sellers to offer paypal as a payment option.

eBay Express

eBay Express logo

In April 2006, eBay opened its new eBay Express site, which is designed to work like a standard Internet shopping site for consumers with United States addresses. It closed in 2008. Selected eBay items were mirrored on eBay Express, where buyers shop using a shopping cart to purchase from multiple sellers. The UK version was launched to eBay members in mid-October 2006 but on January 29, 2008 eBay announced its intention to close the site.[24] The German version, eBay Express Germany, was also opened in 2006 and closed in 2008.

Selling Manager Applications

At the 2008 eBay Developer's Conference, eBay announced the Selling Manager Applications program (SM Apps).[25] The program allows approved developers to integrate their applications directly into the eBay.com interface.[26] The applications created by developers are available for subscription by eBay members who also subscribe to Selling Manager.

eBay specialty sites

eBay maintains a number of specialty sites. eBay Pulse, for example, provides information about popular search terms, trends, and most-watched items. Other ebay Community Content includes the Discussion Boards, Groups, Answer Center, Chat Rooms, and Reviews & Guides. eBay has a robust mobile offering, including SMS alerts, a WAP site, Java ME clients, and an Apple iPhone application available in certain markets.

Best of eBay is a specialty site for finding the most-unusual items on the eBay site. Users can vote on and nominate listings that they find.

Auction types

eBay.com offers several types of auctions.

Bidding

Auction-style listings

Bidding on eBay's auction-style listings is called proxy bidding and is essentially equivalent to a Vickrey auction, with the following exceptions.

Sample eBay page layout (as announced on June 15, 2009)

Example of bidding on an auction-style listing

Suppose bidding for an item placed by Anne starts at $1.00 and that the bid increment amount in this price range is $.25. Eric bids $3.00 for the item, and since no one else has bid yet, eBay displays that the current winner is Eric, with a bid of $1.00, and that the minimum allowable bid is $1.25, which is equal to one bidding increment above the winning bid. Suppose then that Bob bids $2.00 for the item. Since Eric has already bid more than Bob, eBay will display that the current winner is Eric, with a bid of $2.25, which equals the second-highest bid ($2.00) plus the bid increment amount ($.25). Again, eBay will also display that the minimum allowable bid is $2.50, one bid increment above the winning bid. Suppose that Bob bids again, this time at $2.75. Again, since Eric's bid is higher than Bob's, eBay will display that the current winning bidder is Eric, with a bid of $3.00, which is equal to the second-highest bid ($2.75) plus the bid increment ($.25). eBay will also display that the minimum allowable bid is $3.25, one bidding increment above the current winning bid. Suppose Bob bids one more time, at $10.00. Since Bob's bid is now higher than Eric's, eBay will display that the current winning bidder is Bob, with a bid of $3.25, which is equal to the second-highest bid ($3.00) plus the bid increment ($.25). If Bob were to win the auction, he would have to pay the amount equal to the winning bid ($3.25), even though his previous bid was much larger than that.

Seller ratings

In 2007, eBay began using detailed seller ratings with four different categories. When leaving feedback, buyers are asked to rate the seller in each of these categories with a score of one to five stars, with five being the highest rating and one the lowest. Unlike the overall feedback rating, these ratings are anonymous; neither sellers nor other users learn how individual buyers rated the seller. The listings of sellers with a rating of 4.3 or below in any of the four rating categories appear lower in search results. Power Sellers are required to have scores in each category above 4.5.[28][29][30][31][32]

In a reversal of roles, on January 24, 2010 Auctionbytes.com held an open survey in which sellers could effectively rate eBay itself, as well as competing auction and marketplace sites.[33] In the survey, users were asked to rank 15 sites based on five criteria:

After the results were published, eBay had finished 13th overall[34], edged out by established sites such as Amazon and Craigslist, as well as lesser-known upstarts like Atomic Mall and Ruby Lane. In individual category rankings, eBay was rated the worst of all the 15 sites on Customer Service and Communication, and average on Ease of Use. A number of respondents said they would have given eBay a rating of ten 3 to 5 years ago. eBay was rated twelfth out of fifteen in the Recommended Selling Venue category.

Profit and transactions

eBay generates revenue from various fees. The eBay fee system is quite complex; there are fees to list a product (Insertion Fee) and fees when the product sells (Final Value Fee), plus several optional adornment fees, all based on various factors and scales. The U.S.-based eBay.com takes $0.10 to $4 (based on the opening price) for a basic listing without any adornments and 8.75% or less of the final price (as of May 2009). The UK based ebay.co.uk (ebay.co.uk offices) takes from GBP £0.15 to a maximum rate of GBP £3 per £100 for an ordinary listing and from 0.75 percent to 10% (writing as of June 2009) percent of the final price. Reduced FVF's are available to business registered customers. In addition, eBay owns the PayPal payment system which has fees of its own.

Under current U.S. law, a state cannot require sellers located outside the state to collect a sales tax, making deals more attractive to buyers. Although some state laws require purchasers to pay sales tax to their own states on out-of-state purchases, it is not a common practice. However, most sellers that operate as a full time business do follow state tax regulations on their eBay transactions.[35][36] However for the tax called Value added tax (VAT), eBay requires sellers to include the VAT fees in their listing price and not as an add-on and thus eBay profits by collecting fees based on what governments tax for VAT.[37]

The company's current business strategy includes increasing international trade.[38][39] eBay has already expanded to over two dozen countries including China and India. The only places where expansion failed were Taiwan and Japan, where Yahoo! had a head start, and New Zealand where TradeMe, owned by the Fairfax media group is the dominant online auction website.

A more recent strategy involves the company increasingly leveraging the relationship between the eBay auction site and PayPal: The impact of driving buyers and sellers to use PayPal means not only does eBay turn buyers into clients (as a pure auction venue its clients used to be predominantly sellers) but for each new PayPal registration it achieves via the eBay auction site it also earns offsite revenue when the resulting PayPal account is used in non-eBay transactions. In its Q1 2008 results, total payment volume via PayPal increased 17 percent, but off the eBay auction site it was up 61 percent.[40]

For most listing categories, eBay sellers are permitted to offer a variety of payment systems such as Paypal, Paymate, ProPay, and Moneybookers.[41]

eBay runs an affiliate program under the name eBay Partner Network.[42] eBay affiliate marketers were originally paid a percentage of the eBay seller's transaction fees, with commissions ranging from 50% to 75% of the fees paid for an item purchased. In October 2009, eBay changed to an affiliate payout system that it calls Quality Click Pricing, in which affiliates are paid an amount determined by an undisclosed algorithm. The total earnings amount is then divided by the number of clicks the affiliate sent to eBay and is reported as Earnings Per Click, or EPC.

Acquisitions

Economics

As eBay is a huge, publicly visible market, it has created a great deal of interest from economists, who have used it to analyze many aspects of buying and selling behavior, auction formats, etc., and compare these with previous theoretical and empirical findings.

Controversy and criticism

eBay has its share of controversy, including cases of fraud, its policy of requiring sellers to use PayPal, and concerns over forgeries and intellectual property violations in auction items.

Prohibited or restricted items

In its earliest days, eBay was essentially unregulated. However, as the site grew, it became necessary to restrict or forbid auctions for various items. Note that some of the restrictions relate to eBay.com (the U.S. site), while other restrictions apply to specific European sites (such as Nazi paraphernalia). Regional laws and regulations may apply to the seller or the buyer. Generally, if the sale or ownership of an item is regulated or prohibited by one or more states, eBay will not permit its listing.[43] Among the hundred or so banned or restricted categories:

Unusual sale items

Charity auctions

Using MissionFish as an arbiter, eBay allows sellers to donate a portion of their auction proceeds to a charity of the seller's choice. The program is called eBay Giving Works in the US, and eBay for Charity[101] in the UK. eBay provides a partial refund of seller fees for items sold through charity auctions.[102] As of March 4, 2010, $154 million has been raised for U.S. nonprofits by the eBay Community since eBay Giving Works began in 2003.[103]

Some high-profile charity auctions have been advertised on the eBay home page, and have raised large amounts of money in a short time. For example, a furniture manufacturer raised over $35,000 for Ronald McDonald House by auctioning off beds that had been signed by celebrities.

To date the highest successful bid on a single item for charity was for the annual "Power Lunch"[104] with investor Warren Buffett at the famous Smith & Wollensky Steakhouse in New York. The winning bid was $2.63 million with all of the proceeds going to the Glide Foundation. At the time of writing, the winning bidder is still not publicly known, but they will be able to bring up to seven friends to the lunch.

The previous highest successful bid on a single item for charity was for a letter[105] sent to Mark P. Mays, CEO of Clear Channel (parent company of Premiere Radio Networks the production company that produces The Rush Limbaugh Show and Glenn Beck Program) by United States Senator Harry Reid and forty other Democratic senators, complaining about comments made by conservative talk show host Rush Limbaugh. The winning bid was $2,100,100, with 100 percent of the proceeds going to the Marine Corps-Law Enforcement Foundation, benefiting the education of children of men and women who have died serving in the armed forces. The winning bid was matched by Limbaugh in his largest charity donation to date.[106]

In 2007, eBay Canada partnered with Montreal-based digital branding agency CloudRaker to develop a campaign to raise money for Sainte-Justine children's hospital in Montreal. They aligned themselves with internet phenomenon Têtes à Claques to create an eBay auction based on popular T-A-C character Uncle Tom, an infomercial host who pitches absurd products. eBay and CloudRaker reproduced Uncle Tom’s imaginary products, The Body Toner Fly Swatter, The Willi Waller Potato Peeler, and the LCD Shovel and sold them online. In 6 weeks, they raised $15,000 for Hopital St-Justine with one fly swatter, one potato peeler, and one shovel, a world record. The Body Toner Fly Swatter sold for $8,600, the Willi Waller Potato Peeler sold for $3,550, and the LCD Shovel sold for $2,146.21.

Environmental record

On May 8, 2008, eBay announced the opening of its newest building on the company's North Campus in San Jose, which is the first structure in the city to be built from the ground up to LEED Gold standards.[107] The building, the first the company has built new in its 13-year existence, uses an array of 3,248 solar panels, spanning 60,000 square feet (5,600 m2), and providing 650 kilowatts of power to eBay's campus.[108][109] All told the array can supply the company with 15-18 percent of its total energy requirements, reducing the amount of greenhouse gases that would be produced to create that energy by other means.[108] SolarCity, the company responsible for designing the array, estimates that the solar panels installed on eBay's campus will prevent 37 million pounds of carbon dioxide from being released into the environment as a result of replaced power production over the next three decades.[109] Creating an equivalent impact to remove the same amount of carbon dioxide from the atmosphere would require planting 322 acres (1.30 km2) of trees.[109] The design of the building also incorporates other elements to reduce its impact on the environment. The building is equipped with a lighting system that detects natural ambient light sources and automatically dims artificial lighting to save 39 percent of the power usually required to light an office building.[107] eBay's newest building also reduces demand on local water supplies by incorporating an eco-friendly irrigation system, low-flow shower heads, and low-flow faucets.[107] Even during construction, more than 75 percent of the waste from construction was recycled.[107] eBay also runs buses between San Francisco and the San Jose campus to reduce the number of commuting vehicles.[107]

Skype

eBay Inc. acquired Skype in 2005 and significantly expanded its customer base to more than 480 million registered users in nearly every country on Earth. To focus on its core e-commerce and payments businesses, eBay Inc. sold a majority stake in Skype in November 2009, retaining a minority investment in the company.

Craigslist

In the summer of 2004, eBay acknowledged that it had acquired 25% of classified listings website, Craigslist. Former Craigslist executive Phillip Knowlton was the seller, and he insisted that his former employer was aware of his plans to divest his holdings. Initially, eBay assured Craigslist that they would not ask the company to change the way it does business. eBay spokesman Hani Durzy stated that the "investment was really for learning purposes; it gives us access to learn how the classified market online works."[110]

The classifieds service Kijiji was launched by eBay in March 2005. In April 2008, eBay sued Craigslist to "safeguard its four-year financial investment", claiming that in January 2008, Craigslist took actions that "unfairly diluted eBay's economic interest by more than 10%."[111] Craigslist countersued in May 2008 "to remedy the substantial and ongoing harm to fair competition" that Craigslist claims is constituted by eBay's actions as a Craigslist shareholder.[112] The case is ongoing.[113]

See also


References

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  71. ↑ "£25,000 revenge of DJ's wife". This Is London. 2005-06-21. http://www.thisislondon.co.uk/showbiz/articles/19429823?source=Metro. 
  72. ↑ "Golf IV von Josef Kardinal Ratzinger". Golden Palace. http://www.goldenpalaceevents.com/ebay_archives/popemobile02.html. Retrieved 2006-06-28. 
  73. ↑ Tweedie, Neil (2004-01-10). "For internet sale: aircraft carrier, only three owners". London: Telegraph.co.uk. http://www.telegraph.co.uk/news/worldnews/northamerica/usa/1451338/For-internet-sale-aircraft-carrier%2C-only-three-owners.html. Retrieved 2008-07-09. 
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  78. ↑ "Eurotunnel drill bids reach £5m". BBC. 2004-04-05. http://news.bbc.co.uk/1/hi/business/3599191.stm. Retrieved 2010-01-03. 
  79. ↑ Hearn, Louisa (2006-01-17). "Blokes pull in the bids on eBay". The Sydney Morning Herald. http://www.smh.com.au/news/technology/blokey-weekend-bids-reach-2450/2006/01/27/1138319426355.html. 
  80. ↑ "http://www.monorails.org/tMspages/CPMarkIV.html". Monorails.org. 2002-06-06. http://www.monorails.org/tMspages/CPMarkIV.html. Retrieved 2010-02-25. 
  81. ↑ "10 Millionen Euro für die deutsche Sprache (German)". http://web.archive.org/web/20080625043800/http://www.wdr.de/themen/kultur/1/versteigerung_deutsche_sprache/index.jhtml.  from the Internet archive
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  84. ↑ "Britney Spears' Shaved Hair on Sale on eBay!". http://hollywood.outsidethebeltway.com/2007/02/britney-spears-shaved-hair-on-sale-on-ebay/. 
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  90. ↑ "Snake's golf balls fetch $1400". The Sydney Morning Herald. 2008-01-11. http://www.smh.com.au/news/unusual-tales/snakes-golf-balls-fetch-1400/2008/01/11/1199988566831.html. 
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  106. ↑ Strom, Stephanie (2007-10-20). "Critical Letter to Limbaugh Fetches $2 Million". The New York Times. http://www.nytimes.com/2007/10/20/washington/20letter.html?em&ex=1193025600&en=044964c8f9169d02&ei=5087%0A. Retrieved 2010-05-01. 
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  112. ↑ "Craigslist strikes back at eBay". BBC. 2008-05-13. http://news.bbc.co.uk/2/hi/business/7399720.stm. Retrieved 2008-05-13. 
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Further reading

  • Cihlar, Christopher (2006). The Grilled Cheese Madonna and 99 Other of the Weirdest, Wackiest, Most Famous eBay Auctions Ever. Random House. ISBN 0-7679-2374-X. 
  • Cohen, Adam (2002). The Perfect Store: Inside eBay. Little, Brown & Company. ISBN 0-316-15048-7. 
  • Collier, Marsha (2004). eBay For Dummies. John Wiley. ISBN 0-7645-5654-1. hi
  • Hillis, Ken and Michael Petit with Nathan Epley (2006). Everyday eBay: Culture, Collecting and Desire. Routledge. ISBN 0-415-97436-4. 
  • Jackson, Eric M. (2004). The PayPal Wars: Battles with eBay, the Media, the Mafia, and the Rest of Planet Earth. World Ahead Publishing. ISBN 0-9746701-0-3. 
  • Kent, Peter & Finlayson, Jill (2005). Fundraising on eBay. McGraw-Hill. ISBN 0-07-226248-6. 
  • Klink, Edward & Klink, Stephen (2005). Dawn of the eBay Deadbeats: True Tales of Treachery, Lies, and Fraud from the Dark Recesses of the World's Largest Online Auction Marketplace. Mooncusser Media. ISBN 0-9768372-1-8. 
  • Nissanoff, Daniel (2006). FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We Really Want. The Penguin Press. ISBN 1-59420-077-7. 
  • Spencer, Christopher Matthew (2006). The eBay Entrepreneur. Kaplan Publishing. ISBN 1-4195-8328-X. 
  • Walton, Kenneth (2006). FAKE: Forgery, Lies, & eBay. Simon Spotlight Entertainment. ISBN 1-4169-0711-4. 

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