The Wiggles | |
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![]() The Wiggles in The Big Red Car, during a concert in Washington, D.C., 2007
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Background information | |
Origin | Sydney, Australia |
Genre(s) | Children's music |
Years active | 1991–present |
Label(s) | ABC For Kids (Australia), Koch Entertainment and Warner Bros. Family Entertainment (USA) |
Website | http://www.thewiggles.com.au/ |
Members | |
Murray Cook Jeff Fatt Anthony Field Sam Moran |
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Former members | |
Greg Page Phillip Wilcher |
The Wiggles are a children's musical group formed in Sydney, Australia in 1991. Their original members were Anthony Field, Murray Cook, Greg Page, Jeff Fatt and Phillip Wilcher.[1] In 2006, Page was forced to retire from the group due to illness and was replaced by understudy Sam Moran.
Field and Fatt were members of the Australian pop band The Cockroaches in the 1980s, and Cook was a member of several bands before meeting Field and Page at Macquarie University, where they were studying to become pre-school teachers. A school project led to the recording of their first album and tour in 1991. As a result of their background, the group combines music and theories of child development in their videos, television programs, and live shows. Since their inception, other regular characters (Captain Feathersword, Dorothy the Dinosaur, Henry the Octopus, and Wags the Dog) and a troupe called "The Wiggly dancers" have toured with them and appeared in their CDs, DVDs, and television programs.
The group has franchised their concepts to other countries, developed Wiggles sections in amusement parks in Australia and the US, and won several recording industry awards. The Wiggles have been called "the world's biggest preschool band" and "your child's first rock band".[2] The group has achieved worldwide success with their children's albums, videos, television series, and concert appearances. The Wiggles were named Business Review Weekly's top-earning Australian entertainers for four years in a row and earned AU$45 million in 2007.[3] They have earned seventeen gold, twelve platinum, three double-platinum, and ten multi-platinum awards for sales of over 17 million DVDs and four million CDs.[4] By 2002, The Wiggles had become the Australian Broadcasting Corporation's (ABC) most successful pre-school television program.
Contents |
Anthony Field and Jeff Fatt were members of The Cockroaches, a Sydney pop band that toured Australia and recorded two albums of "catchy roots rock" during the 1980s.[5] In 1988, the infant daughter of Cockroaches band member Paul Field died of SIDS, and the group disbanded.[6] Anthony Field enrolled at Macquarie University in Sydney[5] to complete his degree in early childhood education, and later stated that his niece's death "ultimately led to the formation of [The] Wiggles".[6] Murray Cook was the guitarist in various pop bands, including Finger Guns[7] and Bang Shang a Lang, and had worked as a clerk at the Australian Taxation Office before enrolling at Macquarie.[8] Field, Cook, and Greg Page were among the half dozen men in a program with approximately 500 women.[5]
Motivated to utilise early educational concepts to create high-quality children's music, the classmates created a music project for their classes and produced their first album in 1991,[5] dedicated to Field's deceased niece.[6] They needed a keyboardist, so Field asked his old band mate, Fatt, for his assistance in what they thought would be a temporary project.[9] The group received songwriting help from John Field, Anthony's brother and former band mate, and from Phillip Wilcher, who was working with the early childhood music program at Macquarie.[1] After contributing to their first album, hosting the group's first recording sessions in his Sydney home, and appearing in a couple of the group's first videos,[1][10] Wilcher chose to leave the group to pursue a more serious career in classical music.[10][11]
The group reworked a few Cockroaches tunes to better fit the genre of children's music; for example, "Get Ready to Wiggle" inspired the band's name.[5] Field gave copies of their album to his young students to test out the effect of the music on children; one child's mother returned it the next day because her child would not stop listening to it.[12]
Using his connections with The Cockroaches, Field arranged for the Australian Broadcasting Corporation (ABC) to distribute The Wiggles' album in Australia. Field, Cook, and Page began their teaching careers,[13] but on their manager's advice, they toured in unusual settings throughout Sydney, New South Wales, and Eastern Australia.[5][9] Their debut performance was at a pre-school in Randwick. They busked at Circular Quay, performing for crowds debarking from Manly Ferry, and toured in Westfield shopping centres. They performed at pre-schools, and were promoted by local playgroups or nursing mothers' associations with whom they split their proceeds.[14] Field, Cook, and Page, along with Fatt, decided to give up teaching for a year to focus on performing full-time to see if they could make a living out of it.[13]
As Fatt reported, "it was very much a cottage industry".[14] They served as their own roadies and travelled in Fatt's van, towing a trailer with borrowed equipment. John Field and Mike Conway, who later became The Wiggles' general manager, performed with them.[14] Their act was later augmented with supporting characters: the "friendly pirate" Captain Feathersword and the animal characters Dorothy the Dinosaur, Henry the Octopus, and Wags the Dog. These characters were initially performed by the original members of The Wiggles: Field played Captain Feathersword and Wags; Cook played Dorothy; and Fatt played Henry.[15]
The Wiggles, called by their first names when they performed, adopted colour-coded shirts: Greg in yellow, Murray in red, Jeff in purple, and Anthony in blue. Anthony originally wore green but changed to avoid clashing with Dorothy the Dinosaur.[5] Additionally, each Wiggle developed a "schtick" based on their actual behaviours: Greg performed magic tricks; Murray played the guitar; Jeff fell asleep (as Sam Moran said, "Jeff really does fall asleep");[16] Anthony liked to eat. These behaviours evolved into caricatures, and served the same purpose as the uniforms in differentiating their characters and making them memorable to young children.[16]
Simple movements were developed by choreographer Leeanne Ashley to accompany each song.[5] One of these simple movements, their signature finger-wagging move, was created by Cook after seeing professional bowlers do it on television.[9] It became the group's policy to use this pose when being photographed with children. They insisted that touching children, no matter how innocently, was inappropriate. The use of the pose protected them from possible litigation; as Paul Paddick has explained, "There is no doubting where their hands are".[15] The group incorporated more dancing into their performances after the birth of Field's oldest daughter in 2004. "So [The] Wiggles have kind of become a bit more, dare I say, girly. Dorothy (the Dinosaur) does ballet now and we dance as well a lot more than we did", Field reported.[17] The group intentionally made mistakes in their dance moves in order to identify more with their young audience, although their performances were very energetic.[2]
The Wiggles have always invited children with special needs and their families to pre-concert "meet and greet" sessions.[18] According to Fatt, many parents of these children have reported that The Wiggles' music has enhanced their lives, and that children with autism "respond to [The] Wiggles and nothing else".[19] Since 1995, The Wiggles have visited and performed for patients at the Sydney Children's Hospital every Christmas morning.[20] The group has always had a strict code of conduct based on zero tolerance of drug use, drinking, smoking, or bad language by any employee of their organisation.[21]
Through the rest of the 1990s, The Wiggles maintained a busy recording and touring schedule, releasing multiple albums and home videos, and performing to increasingly large audiences in Australia and New Zealand. They filmed a television pilot for the ABC in the mid-90s, but "the project never got off the ground due to irreconcilable artistic differences".[12] They were told that they could not communicate with children by the ABC, who wanted them to "not speak, just sing". The ABC insisted that instead of their "trademark colourful skivvies and black trousers",[12] they wear shorts and caps. The Wiggles responded to this criticism by creating two seasons of a self-produced television series, The Wiggles,[12] which was produced and shown in Australia in 1998 and 1999, and shown in the U.S. beginning in 2001.[22] It was in these episodes and in their early videos that The Wiggles began their practice of featuring toddlers as performers.[12]
The band gained popularity in the United States in 1998 when Lyrick Studios, the producers of Barney & Friends, began distributing Wiggles videos in the US and advertising them in their other videos. During their US tour, The Wiggles performed during the intermission of Barney Live.[5] In 1997, Twentieth Century Fox produced a feature-length film, The Wiggles Movie, which became the fifth-highest grossing Australian film of 1998.[23] For a few years during the late 90s, while "riding an enormous wave of success in America and the UK",[21] The Wiggles travelled in two planes and on two buses so that if disaster occurred, "at least half of them would survive and carry on".[21] After it proved to be a logistical nightmare, they ended the practice, although by 2007, they travelled in two separate buses between cities.[21]
Their "strong connection" with the US was "forged in the shell-shocked weeks after the terrorist attacks on New York in 2001,"[24] when The Wiggles travelled to America to perform even when other acts cancelled their tours. Paul Field reported that "New York has really embraced them. It was a kind of watershed".[24] The decision earned them respect and loyalty in the US.[24] They performed 12 sold-out shows at Madison Square Garden in 2003, and have been in the Macy's Thanksgiving Day Parade, the first time in 2001. In 2003, 1 November was declared "Wiggles Day" in New York City.[24]
Strong sales of The Wiggles videos eventually caught the attention of the Disney Channel, who was impressed by their "strong pro-social message".[24] In January 2002, Disney began showing a Wiggles video clip between programs of its morning Playhouse Disney block. By June of that year, the popularity of these interstitials prompted the Disney Channel to add both seasons of "The Wiggles" to the Playhouse Disney program schedule, showing full episodes multiple times per day.[14][25] In 2002, The Wiggles began filming three seasons worth of shows exclusively with the ABC: "Lights, Camera, Action, Wiggles" aired on Channel 7 in 2003, and "The Wiggles Show" in 2004 and 2005.[26] The network called them "the most successful property that the ABC has represented in the pre-school genre".[12] Paul Field reported that a meeting at a New York licensing fair with Grahame Grassby, the ABC's acting director of enterprises, led to the ABC's "enthusiastic" agreement to produce The Wiggles' TV shows.[12]
Their success in music and television has led to extensive merchandising of Wiggles-branded books, toys, clothing, and other products for children by the Toronto-based toy company Spin Master since 2003. In 2005, the group franchised its concept to other countries, branching into Taiwan and Latin American markets with versions of Mandarin- and Spanish-speaking Wiggles.[14] By 2007, The Wiggles employed 20 full-time workers in offices in Sydney and Dallas, Texas, as well as another 30 employees on their tours.[21] They became formally consolidated in 2005. The original four members serve as the group's only directors; Paul Field has been general manager of operations since the group was formed, and Mike Conway has been general manager since 2001.[14][27]
In December 2005, lead singer and founding member Page, at age 33, underwent a double hernia operation. He withdrew from The Wiggles' US tour in June 2006 after suffering fainting spells, lethargy, nausea, and loss of balance. He returned to Australia, where doctors diagnosed his condition as orthostatic intolerance, a chronic but not life-threatening condition.[28] Page's final performance with The Wiggles was in Kingston, Rhode Island.[29]
On 30 November 2006, the Wiggles announced Page's retirement from the group. "I’ll miss being a part of The Wiggles very much, but this is the right decision because it will allow me to focus on managing my health", Page said in a taped message posted on the group's webpage.[28] Page was replaced by Sam Moran, who had served as an understudy for The Wiggles for five years and had already stood in for Page on 150 shows. Initially, The Wiggles struggled over their decision to replace Page, but they decided to continue as a group because they thought that was what their young audience would want.[29] They decided to be "honest" with their audience about Page's illness because it provided a "teachable moment" and an opportunity to demonstrate to young children that it was "part of life", as Fatt said.[19]
Although Moran's transition as The Wiggles' lead singer was "smooth" for the young children of their audience, it was more difficult for their parents.[19] Cook reported that Moran did well as a Wiggle, and that the addition of Moran changed their sound, forced the group to rethink things, and made the band stronger.[2] Although Moran struggled with the spontaneity of The Wiggles' stage performances, Cook said, "We’ve never felt like we had to carry him or anything. He’s a smart guy. But it is a bit different, just having a different person on stage".[2] Moran's background in musical theatre was different from that of his band mates, so The Wiggles had to change the way they recorded their music.[2] At sound checks, their practice was to improvise, but Moran often did not know the songs the other three used at those times.[2] Cook reported that it took some time for Moran, but a year after Page's retirement stated, "We’re slowly educating each other".[2] Moran was featured in his first DVD and CD as a member of the group in early 2008, and a sixth season of The Wiggles' television series featuring Moran was filmed and began airing in Australia.[30]
In September 2005, Australia's largest theme park, Dreamworld in Queensland, opened a "Wiggles World" section, which included a Big Red Car ride and a full set for production purposes. The band received licensing rights and sign-off rights for every aspect of the section's operation. Staff at Dreamworld had to take a "Wiggles boot camp", to ensure they followed The Wiggles' code of conduct when dealing with children and their families.[31] Driven by the Dreamworld success, Six Flags opened its first "Wiggles World" section at their largest theme park at Jackson, New Jersey in April 2007, and planned to open 20 more at its parks across the U.S. in the next decade. The sections emphasised family involvement; they offered joint rides on which parents and children could equally participate.[18] In 2008, Six Flags announced their intentions to open parks with Wiggles World sections in Dubai and across the Arab world.[32]
At the end of 2007, The Wiggles donated their complete back catalogue of 27 master tapes to Australia's National Film and Sound Archive.[33] Also in 2007, The Wiggles organisation built a digital recording and television studio in Sydney called "Hot Potato Studios", for the purpose of creating their own DVDs and CDs.[27] In 2008, they began to offer downloads of Wiggles ringtones and songs, and streaming video on an on-demand website.[2] Also in 2008, The Wiggles made a deal with Volkswagen (VW) to help the company promote its automobiles. Road safety brochures were made available at Wiggles concerts and VW dealerships.[34]
Aside from the four Wiggles, four secondary characters usually appear in their television series, videos, and live concerts. These characters were developed in the early 1990s and were originally played by group members and by Anthony Field's brother Paul, the band's manager. They are now played by hired actors, occasionally touring without The Wiggles as "Dorothy the Dinosaur and Friends".[15] In 1998, Moran hosted this show before becoming Page's understudy.[35]
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(Paul Paddick) |
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Dorothy is a "rososaurus", a "yellow-spotted green dinosaur with surprisingly scary teeth".[36] She lives in a pink and purple house with her own Rosy Orchestra and a rose garden in her backyard. She loves to eat roses and dance the ballet.[36] She enjoys serving guests rose-derived treats such as "rosy tea".[37] Dorothy, originally played by Cook, has been played by Leeanne Ashley and Lyn Stuckey.[35][38] South Australian Carolyn Ferrie, a trained opera singer and dancer, has provided her voice since 1997, when she worked with Anthony Field on an Irish music Wiggles CD.[39] Ferrie described Dorothy as "a dinosaur superstar ... very open, friendly, and warm. She is like a mother figure even though she is only meant to be five, and kids really respond to her ... She is calm and mothering but friendly as well. She's young and still playful but has got a motherly feeling to her".[39] Ferrie insisted that Dorothy "is number one after the boys including Captain Feathersword, in terms of who kids say they love".[39] Dorothy has a distinctive, charming, trill-like, descending laugh created by Ferrie.[37][39]
In the spring of 2007, it was announced that Dorothy would star in her own television show in Australia.[39] The show had a distinct look and sound. Whereas The Wiggles' TV shows were "hyper-real and cartoonish" and had a pop sound, Dorothy's show was "really rich and beautiful looking" and based its sound on orchestral music.[27]
Captain Feathersword, Otherwise known as Mark.. "the friendly pirate", wears a hat, patch, and puffy shirt and wields a "feathery saber".[15][40] He was created by Field; Paul Paddick began playing him in 1993.[41] At first, Paddick's role was minor, but it eventually evolved, and he has been called "the Fifth Wiggle".[40] For many parents, his vocal impersonations "are the high point of the Wiggles stage show" and include singers Mick Jagger, Cher, Placido Domingo and James Hetfield.[15]
Wags is a tall, brown, furry dog with floppy ears and a happy face.[36] He "loves to sing and dance and kids bring 'bones' that the Wiggly dancers collect from the audience".[36] Wags was originally played by Field.[15][42]
Henry the Octopus, who directs an underwater band, likes to sing and to breakdance with his eight legs.[36] Since Henry's creation, Fatt has served as Henry's voice.[43][44]
For their stage shows, The Wiggles used two 16-metre (52 ft) trucks, three tour buses, a cast of 13 dancers, and 10 permanent crew members.[14] The "Wiggly dancers" have always made up a major part of the Wiggles shows and TV programs and play many of the minor roles. Minor characters of note include The Cook (portrayed by Anthony Field's late father, John, and Crowded House late drummer Paul Hester),[45] Professor Singalottasonga, and Dapper Dave (both played by Moran),[46] and Officer Beaples and Fiona Fitbelly (both played by Leanne Halloran).[47]
The Wiggles have written new music each year since their inception; they sequester themselves for a month each summer and write three albums' worth of original children's music based on simple concepts familiar to young children and upon several genres of music and types of instruments. Most of their songs are short and start with the chorus because they believe that young children need to know the main topic of a song at the beginning.[5] They wrote songs individually at first, but eventually would write as a group, often with John Field, trumpet player Dominic Lindsay, and Paddick.[48] John Fogerty of Creedence Clearwater Revival, who appeared in a Wiggles video in 2002, was "very impressed" with their songwriting, especially with their drum sound.[5]
The transition from writing music for an adult rock band to writing children's music was not a big one. "The Wiggles music isn't all that far removed from what we did in The Cockroaches, just a different subject matter," Field stated. "The Cockroaches sing about girls and love and stuff like that; The Wiggles sing about hot potatoes and cold spaghetti."[49] Their songs are influenced by nursery rhymes, folk music and rock music that are accessible to parents and children.[16] Moran states that The Wiggles write songs they liked and would listen to, and then made them "child-appropriate".[16]
Page reported, "First and foremost, we're entertainers."[49] The Wiggles capture the interest of children by first entertaining them, and then presenting them with educational messages.[49] The group decided to play different kinds of children's music.[5] They are not tied to one style or genre of music and often experiment in the studio; while some of their recordings are orchestral, others have a more live feel. The group was aware that their songs were often children's first exposure to music.[2] Cook was conscious that he was probably the first guitarist children would see, and said, "I always think that if it inspires kids to play guitar later on that would be great. I think it would be really nice if in 15 years I read that somebody got into guitar playing because of the Wiggles."[48]
The concepts of early childhood development and how young children learn influenced The Wiggles' songwriting and simple choreography in their stage shows, videos, and television programs. They believed that young children were egocentric, so The Wiggles stared continually into the camera in their videos and TV shows, and explained every action because they believed that young children needed to be told what to expect in order to feel safe. Their stage shows were full of action and audience participation.[5] From the group's inception, The Wiggles decided to "operate from the premise that a young child has a short attention span, is curious about a limited number of objects and activities, loves having a job to do and is thrilled by mastering basic movements".[5]
By 2008, The Wiggles had earned seventeen gold, twelve platinum, three double-platinum, and ten multi-platinum awards for sales of over 17 million DVDs and four million CDs.[4] They performed for over 1.5 million children in the US between 2005 and 2008.[19] They won APRA song writing awards for Best Children's Song three times and earned ADSDA's award for Highest Selling Children's Album four times.[4] They have been nominated for ARIA's Best Children's Album award thirteen times, and won the award six times. [50] In 2003, they received ARIA's Outstanding Achievement Award for their success in the U.S.[4] In "one of the highlights of their 15 years of being together",[51] The Wiggles were awarded honorary doctorate degrees from Australian Catholic University in 2006. Cook gave the commencement speech for the graduates.[51] In 2004, "conservative Catholic author" Amy Welborn praised The Wiggles for their Christian messages in their songs performed during their Christmas TV special.[52] The group was named UNICEF goodwill ambassadors in early 2008.[53]
In 2003, when the group performed at Madison Square Garden, front-row tickets were sold for US$500,[24] in spite of The Wiggles' efforts to reduce scalping by limiting the number of seats sold per transaction.[54] In 2008, the group found themselves in the midst of a "ticketing scandal";[54] scalpers tried to sell a AU$19 ticket on eBay for almost AU$2,000 and a set of three tickets for AU$315 for concerts in Melbourne, and a group of three tickets to a Wiggles UNICEF charity concert in Sydney had a price tag of AU$510. The tickets were taken off eBay and voided.[54]
Scholar Kathleen Warren, the group's former professor at Macquarie University, has been a consultant for The Wiggles since Field, Cook, and Page were students. Warren believed that the group "empowered" children,[14] especially in their practice of asking their audience to "Wake up Jeff" when Fatt pretended to fall asleep. Warren stated that asking children to interrupt Fatt's slumber helped them build confidence and to feel more in control of their lives. With a degree in industrial design,[55] Fatt was the only original member of The Wiggles without a background in early childhood education; he explained that was the reason falling asleep was chosen as his schtick, "because it was a way of getting me involved in the shows without actually having to do anything".[12]
Between 1999 and 2003, to test the group's appeal across cultures, Warren used one of The Wiggles' CDs as an educational tool in a village near Madang, on the north coast of Papua New Guinea. She found that the children there were able to relate to the group's songs, including being able to sing along and to participate in their simple choreography.[14] The Wiggles did not change their material to accommodate non-Australian cultures because they found that children did not tend to have the same cultural identity as adults.[24]