Thai Airways International

Thai Airways International
การบินไทย
IATA
TG
ICAO
THA
Callsign
THAI
Founded 1957
Commenced operations May 1st 1960
Hubs Suvarnabhumi Airport
Focus cities Chiang Mai International Airport
Don Mueang International Airport
Phuket International Airport
Frequent flyer program Royal Orchid Plus
Member lounge Royal First Lounge
Royal Orchid Spa
Royal Silk Lounge
Royal Orchid Lounge
Alliance Star Alliance
Fleet size 89 (+60 orders)
Destinations 75
Parent company Thai Ministry of Finance[1]
Headquarters Bangkok, Thailand
Key people Apinan Sumanaseni (president)
Chalit Pookpasuk (chairman)
Website: http://www.thaiair.com
Thai Airways International's headquarters.

Thai Airways International Public Company Limited (Thai: การบินไทย) (SET: THAI) is the national air carrier of Thailand, operating out of Suvarnabhumi Airport, and is a founding member of the Star Alliance network. The airline operates some of the longest non-stop commercial flights, including routes from Bangkok to Los Angeles; the flights will become one stop in October 2008. Skytrax awarded Thai Airways International 'Worlds Best Cabin Staff and The Best Airline in the World' in 2006, while placing second in the 'Airline of the Year' category in 2007.[2]

Contents

History

Thai started as Thai Airways International, a joint venture with Scandinavian Airlines System (which initially held a 30% share), along with a domestic carrier, Thai Airways Company (Thai: เดินอากาศไทย). The carrier's first flight was on May 1, 1960. On April 1 1977, the Thai government bought out the remaining 15% of SAS-owned shares. On April 1 1988, the two carriers merged to form the present Thai Airways International.[3]

The arrival of the A340-500 coincided with a change to the airline's image, including a new livery and a revised font for the title "THAI".

On May 1 2005, the airline began a nonstop Bangkok-New York service (TG790/791) with a new A340-500. The New York-bound flight time was 16 hours 55 minutes and Bangkok-bound flight time was 17 hours 10 minutes. Routing from New York/JFK was via Bergen; Oslo; Stockholm; the Baltic States; south of Moscow; Kabul; south of Delhi and on into Bangkok. Routing from Bangkok/BKK was north over Laos and Vietnam; then over China and into Siberia; north to a very short crossing of the Chukchi Sea to near Nome, Alaska; east past Cambridge Bay and the southern end of the Northwest passage; then southeast over Hudson Bay to a point between Ottawa and Montreal and finally over the Adirondacks and the Hudson Valley down into JFK. Citing very high fuel costs, Thai discontinued the JFK service as of July 1, 2008, even though the airline had been able to fill 80% of the seats. [4]

Boeing 747-400 in current colours

Non-stop Bangkok-Los Angeles service (TG794/795) started on December 2 2005, also using a new A340-500. The flight time was 16.5 hours eastbound. This replaced TG774/775 (LAX-KIX-BKK & BKK-KIX-LAX) service using a Boeing 747-400 aircraft and a stop at Kansai International Airport in Osaka. However, Thai will be discontinuing BKK-LAX nonstops and will instead restart the old routing of BKK-KIX-LAX from 01 February 2009 forward amid cost-cutting measures. This new routing will use the Boeing 777-200ER, for its lower cost. The new flight numbers assigned to this route are TG797 & TG796 (LAX-KIX-BKK & BKK-KIX-LAX, respectively), and departure times will revert back to the old routing schedule: a midday departure from LAX and an early morning departure from BKK.

Thai Airways has announced that it is trying to sell its fleet of four Airbus A340-500 aircraft, but has not had any luck in doing so due to the current economic crisis and the generally weak market for an aircraft which consumes so much fuel.

The airline operates three weekly direct flights on the route BangkokJohannesburg v.v., using A340-600 aircraft from October 2006.

Destinations

Main article: Thai Airways International destinations

Corporate Image

Thai Airways is one of the few if not the only airline with a uniform change policy. International female flight attendants are required to change from their corporate purple suits (for use outside the cabin) into their traditional Thai dress (as seen on the company's marketing campaigns) prior to the general boarding of passengers. They are also required to change back into the former prior to disembarkation.

Fleet

The Thai Airways International fleet consists of the following aircraft as of May 2008:[5]

Thai Airways International Fleet
Aircraft Total Passengers
(First/Royal Silk/Premium Economy*/Economy)
Notes
Airbus A300-600 10
2
5
247 (0/46/0/201)
261 (0/28/0/233)
260 (0/28/0/232)
All to be phased out in 2008-2009
Airbus A321-200 0
(20 orders)[6]
179 (0/20/0/159) For delivery between 2012-2017
Airbus A330-300 12
(8 orders)
305 (0/42/0/263)
299 (0/36/263)
For delivery between 2008-2010
Airbus A340-500 4 215 (0/60/42/113) Los Angeles, Singapore
Airbus A340-600 6
267 (8/60/0/199) Milan-Malpensa, Zurich, Johannesburg, Asia, Australia
Airbus A350-1000 (2 orders)
(10 options)
For delivery in 2016
Airbus A380-800 (6 orders) For delivery between 2010-2011, Will be used for Bangkok – London-LHR, Paris-CDG and Frankfurt routes
ATR-72-200 2 66 (0/0/0/66) Domestic
Boeing 737-400 10 149 (0/12/0/137) Includes 3 aircraft leased out to Nok Air
Boeing 747-400 6
12
389 (14/50/0/325)
375 (10/40/0/325)
China, Europe/8 of them wait to reconfiguration PTV in EY, start mid 2009
Boeing 777-200 8 309 (0/30/0/279) Domestic, China, Japan
Boeing 777-200ER 6 292 (0/30/0/262) Australia, New Zealand, Europe
Boeing 777-300 4
2
388 (0/49/0/339)
364 (0/34/0/330)
Domestic, Japan, India, Australia, the rest will be done with reconfiguration on mid of 2009
Boeing 787-9 (14 orders)[7] For delivery between 2012-2015

*Premium Economy is only available on non-stop flights from Bangkok to Los Angeles.

At Don Mueang International Airport

The average age of the Thai fleet was 10.5 years at December 2007.

Thai has ordered 6 Airbus A380 aircraft, which will be delivered from 2010 for use on services to Frankfurt, Paris and London where frequencies cannot yet be increased.

All Airbus A300-600 will leave the fleet between 2008-2009, Thai will acquire 8 A330-300 as replacement aircraft for delivery between 2008 and 2010.

The airline has a plan to retire 47 planes, and buy 65 in 10 years, Thai plan to lease 14 Boeing 787-9, and buy 20 Airbus A321-200. The airline still studies 31 on more Boeing 787s and Airbus A350s.

Because of the delayed Boeing 787-900 program, Thai might not be able to get the planes before 2012. Therefore, they have the second plan to lease more A380-800, A330-300 or Boeing 777s.

Thai has announced that the airline is going to sign a deal with the Airbus company for 2 A350-1000 plus 10 options and expect to get the first two planes in 2016.

Cabin Services

Thai has four travel classes: Royal First, Royal Silk, Premium Economy and Economy.

Royal First Class

The new Royal First Class was introduced with the arrival of the Airbus A340-600. It offers 8 single flat-beds seats. Thai's retrofitted 12 Boeing 747-400s are also equipped with this B/E Aerospace seat which mostly serves Europe-Australia and some intra-Asian flights. The new seats are equipped with lumbar massage and personal touch screen with AVOD and IFE system. Passenger on Royal First class can pick from 22 different meal choices, which they can pre-order before they fly.

Royal First class check-in at Suvarnabhumi Airport.

Royal Silk (Business) Class

The new Royal Silk Class was also introduced with the arrival of Airbus A340-600. The new shell, angled lie-flat business class seats are installed on other 12 Boeing 747-400 aircraft, 2 Boeing 777-300 aircraft, all boeing 777-200 aircraft, all Boeing 777-200ER aircraft and all Airbus A340 aircraft. The pitch is 60"-62" between seats and width is 20"-21.5". When fully reclined (electrically adjusted) the seat becomes completely flat, however it is angled. The seat can perform lumbar massage. All seats are equipped with 17"-20" touch screen and AVOD IFE.

Premium Economy Class

The new Premium Economy Class is only available on inter-continental flights between Bangkok(BKK) and Los Angeles(LAX) on Airbus A340-500 aircraft. The fare for Premium Economy Class is slightly higher than those of Economy. Premium Economy seating is configured as 2-3-2 rather than the standard 2-4-2 in Economy. Seat pitch is increased to 42", 135 degree angle of recline and the seat features a leg-rest. Premium Economy class passengers also have more choices over their meal selection. All seats of Premium Economy class are equipped with AVOD and IFE with 10.5" touch screen.

On some long-haul routes such as Bangkok – Copenhagen, Bangkok – Stockholm, aircraft with previous generation Business Class seats are used – therefore the seats are sold under Premium Economy Class fare.

Economy Class

Thai Airways Economy Class meal

The seat pitch on Economy cabin offers passengers up to 36" pitch in selected aircraft as well as 34" on all the other aircraft. Seat rows are configured in a 3-3-3 configuration in Boeing 777-200, 777-300 and 777-200ER aircraft, 2-4-2 in Airbus A340-500, A340-600, A330-300 and A300-600 aircraft, 3-4-3 in Boeing 747-400 aircraft and 3-3 in Boeing 737-400 aircraft. All Economy seats in Airbus A340-500, Airbus A340-600, Boeing B777-200ER and Boeing 777-300 (HS-TKA and HS-TKB) have individual Audio-Video On Demand (AVOD).

Royal Orchid Plus

Thai Airways International's Royal Orchid Plus is the first frequent flyer program established in Thailand . It has a membership of over two million members worldwide.

Earning Miles

There are two types of mile which can be earned towards a Royal Orchid Plus account.

Firstly, Eligible Qualifying Miles (EQM) this type of mile is earned on:

Qualifying Miles (Q Miles) are the miles flown and additional class of service miles on Thai and Star Alliance airlines. Royal Orchid Plus miles are earned based on the paid class of travel.

Thai Airways Boeing 747-400 in 1974-2005 livery, taking off

Secondly, Partner Miles are earned from non-airline partners, such as hotels.

Status Tiers

There are three tiers in the Royal Orchid Plus program

Codeshare agreements

Check-in desks in Suvarnabhumi Airport Bangkok

Thai Airways International codeshares with the following airlines:

  • Aerosvit Airlines (Bangkok-Kiev)
  • Air Canada(SA) (Vancouver-Tokyo/Hong Kong, Toronto-Frankfurt/London/Zurich/Hong Kong, Montreal-Frankfurt/London)
  • Air Macau (Bangkok-Macau)
  • Air Madagascar (Bangkok-Antananarivo)
  • All Nippon Airways(SA) (Domestic flights in Japan between Tokyo, Osaka, Fukuoka, Haneda, Komatsu , Nagoya, Niigata and Sapporo, Bangkok-Tokyo and flights between Tokyo and USA)
  • Air New Zealand(SA) (Domestic flights in New Zealand and flights between New Zealand and Australia)
  • Asiana Airlines(SA) (Bangkok-Seoul, Phuket-Seoul, Busan-Seoul)
  • Austrian Airlines(SA) (Bangkok-Vienna, Domestic flights in Austria, Vienna-Munich/Frankfurt and Salzburg-Frankfurt)
  • Bangkok Airways (Bangkok-Guilin/Shenzhen/Xianyang)
  • bmi(SA) (Domestic flights in UK & Ireland)
  • Blue1(SA) (Stockholm-Vaasa/Tampere/Turku/Helsinki, Copenhagen-Helsinki)
  • China Airlines (Bangkok-Kaohsiung)
  • China Eastern Airlines (Bangkok-Shanghai)
  • Egyptair (SA) (Bangkok-Cairo)
  • El Al Israel Airlines (Bangkok-Tel Aviv)
  • Emirates Airline (Bangkok-Dubai)
  • Gulf Air (Bangkok-Bahrain)
  • Japan Airlines (Domestic flights in Japan, Bangkok-Osaka/Nagoya)
  • Jet Airways (Flights between Bangkok and India)
  • Lufthansa(SA) (Domestic flights in Germany, Flights from Frankfurt & Munich to other cities in Europe, Bangkok-Kuala Lumpur/Frankfurt, Flights between Frankfurt and USA)
  • Madagascar (Bangkok-Antananarivo)
  • Malaysia Airlines (Kuala Lumpur-Bangkok/Phuket)
  • Myanmar Airways International (Bangkok-Yangon)
  • Pakistan International Airlines (Bangkok-Islambad)
  • PB Air (Bangkok-Danang/BuriRam/Lampang/Nan/Nakhon Phanom/RoiEt/Sakhon Nakhon)
  • Qatar Airways (Bangkok-Doha)
  • Royal Brunei Airlines (Bangkok-Bandar Seri Begawan)
  • Royal Jordanian (Bangkok-Amman)
  • SAS(SA) (Flights between Scandinavian and Europe, Flights in Scandinavian)
  • Shanghai Airlines(SA) (Domestic flights in China from Shanghai)
  • Spanair(SA) (Domestic flights in Spain)
  • Swiss International Air Lines(SA) (Bangkok-Zurich, Domestic flights in Switzerland)
  • TAP Portugal(SA) (Lisbon-Zurich/Frankfurt/Madrid)
  • United Airlines(SA) (Domestic flights in USA from Los Angeles, Chicago-London, Tokyo-Chicago/San Francisco)

Incidents and accidents

References

  1. "Major Shareholders". Stock Exchange of Thailand (2007-01-10). Retrieved on 2007-08-16.
  2. AIRLINES wins Airline of the Year title in the 2007 World Airline Awards which were unveiled today by Skytrax
  3. Thai Airways International Public Information
  4. Airlines Curb Long Flights to save on Fuel, Wall Street Journal, July 8, 2008, pp. B1-B2
  5. Thai Airways International Website October 2008
  6. [1] Thai Airways Website 16 January 2008
  7. [2] Thai Airways Website 16 January 2008
  8. [3], [4]
  9. Asia Economic News 14 December 1998

See also

External links