AOL

AOL LLC
Type Subsidiary of Time Warner
Founded 1983 as Quantum Computer Services
Headquarters New York, New York (operations in Dulles, VA), United States
Key people Randy Falco, Chairman & CEO
Ronald Grant, President & COO
Industry Internet & Communications
Products Internet service
Owner Time Warner
Employees 8,000[1]
Website AOL.com

AOL LLC (formerly America Online) is an American global Internet services and media company operated by Time Warner and was headquartered in Loudoun County, Virginia until late April 2008 when it was moved to new offices at 770 Broadway in New York City. Founded in 1983 as Quantum Computer Services, it has franchised its services to companies in several nations around the world or set up international versions of its services.[2]

AOL is perhaps best known for its online software suite, also called "AOL", that allowed millions of customers around the world to access the world's largest "walled garden" online community and eventually reach out to the internet as a whole. At one time AOL's membership was over 30 million members worldwide,[3] most of whom accessed the AOL service through the AOL software suite.

Description

With regional branches around the world, the former American "goliath among Internet service providers"[3] once had more than 30 million subscribers[3] on several continents. In January 2000, AOL and Time Warner announced plans to merge. The terms of the deal negotiated called for AOL shareholders to own 55% of the new, combined company. The deal closed on 11 January 2001 after receiving regulatory approval from the FTC, the FCC and the European Union.

America Online, Inc., as the company was then called, was led by executives from AOL, SBI and Time Warner. Gerald Levin, who had served as CEO of Time Warner, was CEO of the new company. Steve Case served as Chairman, J. Michael Kelly (from AOL) was the Chief Financial Officer, Robert W. Pittman (from AOL) and Dick Parsons (from Time Warner) served as Co-Chief Operating Officers. The total value of AOL stock subsequently went from $226 billion to about $20 billion.[4] Similarly, its customer base has decreased to 10.1 million subscribers as of November 2007,[5] just narrowly ahead of Comcast and AT&T Yahoo!.

AOL is a company in transition, made evident by discussions of buy-outs and joint ventures during a period of dramatic decline in AOL's subscriber base.[3] News reports in late 2005 identified companies such as Yahoo!, Microsoft, and Google as candidates for turning AOL into a joint venture;[6] those plans were apparently abandoned when it was revealed on 20 December 2005 that Google would purchase a 5% share of AOL for $1 billion.

AOL was rated both one of the best and worst Internet suppliers in the UK, according to a poll by BBC Watchdog.[7] On 31 March 1997, the short lived eWorld was purchased by AOL, forcing the 115,000 users to subscribe to AOL. The ISP side of AOL UK was bought by The Carphone Warehouse in October 2006 to take advantage of their 100,000 LLU customers which made The Carphone Warehouse the biggest LLU provider in the UK.[8]

History

AOL release timeline
1989 America Online for Macintosh received as a popular Apple Macintosh BBS
February 1991 AOL for DOS launched
January 1993 AOL 2.0 for the Apple Macintosh released,
AOL 1.0 for Microsoft Windows 3.x launched
June 1994 AOL 1.5 for Microsoft Windows 3.x released
September 1994 AOL 2.0 for Microsoft Windows 3.x released
June 1995 AOL 2.5 for Microsoft Windows 3.x released
June 1995 AOL 3.0 (Win16) for Windows 3.x/Windows 95/Windows NT released
June 1996 AOL 3.0 for Windows 95 released
July 1998 / June 1999 AOL 4.0 (Casablanca) and Refresh 2 released
September 1999 AOL 5.0 (Kilimanjaro) released
June 2000 AOL 5.0 for 9x/NT/2K (Niagara) released
October and December 2000 AOL 6.0 (K2 - Karakorum) and Refresh released
September 2001 AOL 6.0.2 for XP launched
October and December 2001, May and July 2002 AOL 7.0 (Taz) and Refresh 1, Refresh 2, and Refresh 2 Plus released
October 2002 AOL 8.0 (Spacely) released
April 2003 AOL 8.0 Plus (Elroy) launched
August and September 2003 AOL 9.0 Optimized (Bunker Hill / Blue Hawaii) and Refresh released
May 2004 AOL 9.0 Optimized SE/LE (Thailand / Tahiti) released
November 2004, July 2005 AOL 9.0 Security Edition SE/LE (Strauss) and Refresh released
August 2005 to March 2006 AOL Suite Beta launched (cancelled)
September 2006, March 2007 AOL OpenRide (Streamliner) launched
November 2006, April 2007 AOL 9.0 VR and Refresh (Raga) released (AOL 9.0 for Microsoft Windows Vista but also works with Microsoft Windows 98, ME, 2000 and XP)
September 2007 AOL Desktop for Mac Beta released
October 31, 2007 AOL 9.1 (Tarana) released
December 2007 AOL Desktop (aka AOL 10.0) launched
May 2008 AOL Desktop for Mac 1.0 officially launched
September 2008 AOL Desktop 10.1 released

AOL began life as a short-lived venture called Control Video Corporation (or CVC), founded by Bill von Meister. Its sole product was an online service called Gameline for the Atari 2600 video game console after von Meister's idea of buying music on demand was rejected by Warner Brothers.[9] Subscribers bought a modem from the company for $49.95 and paid a one-time $15 setup fee. Gameline permitted subscribers to temporarily download games and keep track of high scores, at a cost of $1 per game. The telephone disconnected and the downloaded game would remain in Gameline's Master Module and playable until the user turned off his console or downloaded another game.

In January 1983, Steve Case was hired as a marketing consultant for Control Video on the recommendation of his brother, investment banker Dan Case. In May 1983, Jim Kimsey became a manufacturing consultant for Control Video, which was near bankruptcy. Kimsey was brought in by his West Point friend Frank Caufield, an investor in the company.[9] Von Meister quietly left the company in early 1985. Control Video was reorganized as Quantum Computer Services, Inc. on May 24, 1985, with Kimsey as Chief Executive Officer and Marc Seriff as Chief Technology Officer. Out of 100 employees from Control Video, only 10 remained in the new company.[9] Case himself rose quickly through the ranks; Kimsey promoted him to vice-president of marketing not long after becoming CEO, and later promoted him further to executive vice-president in 1987. Kimsey soon began to groom Case to ascend to the rank of CEO, which he did when Kimsey retired in 1991.

Kimsey changed the company's strategy, and in 1985 launched a dedicated online service for Commodore 64 and 128 computers, originally called Quantum Link ("Q-Link" for short). The Quantum Link software was based on software licensed from PlayNet, Inc. In May 1988, Quantum and Apple launched AppleLink Personal Edition for Apple II and Macintosh computers. In August 1988, Quantum launched PC Link, a service for IBM-compatible PCs developed in a joint venture with the Tandy Corporation. After the company parted ways with Apple in October 1989, Quantum changed the service's name to America Online.[10][11]

From the beginning, AOL included online games in its mix of products; many classic and casual games were included in the original PlayNet software system. In the early years of AOL the company introduced many additional innovative online interactive titles and games, including:

In 2008 Neverwinter Nights was honored (along with Everquest and World of Warcraft) at the 59th Annual Technology & Engineering Emmy Awards for advancing the art form of MMORPG games.

In February 1991 AOL for DOS was launched using a GeoWorks interface followed a year later by AOL for Windows. This coincided with growth in pay-based online services, like Prodigy, CompuServe, and GEnie. AOL discontinued Q-Link and PC Link in the fall of 1994.

Growth

Case positioned AOL as the online service for people unfamiliar with computers, in particular contrast to CompuServe, which had long served the technical community. The PlayNet system that AOL licensed was the first online service to require use of proprietary software, rather than a standard terminal program; as a result it was able to offer a graphical user interface (GUI) instead of command lines, and was well ahead of the competition in emphasizing communication among members as a feature.

In particular was the Chat Room concept from PlayNet, as opposed to the previous paradigm of CB-style channels. Chat Rooms allowed a large group of people with similar interests to convene and hold conversations in real time, including:

In March 1994, AOL added access to USENET to the features it offered.

AOL quickly surpassed GEnie, and by the mid-1990s, it passed Prodigy (which for several years allowed AOL advertising) and CompuServe. Originally, AOL charged its users an hourly fee, but in 1996 this changed and a flat rate of $19.99 a month was charged. Within three years, AOL's userbase grew to 10 million people. During this time, AOL connections would be flooded with users trying to get on, and many canceled their accounts due to constant busy signals (this was often joked "AOL" standing for "Always Off-Line").

AOL was quickly running out of room in 1996 for its network at the Vienna, VA campus and moved to Dulles, VA a short distance away. The move to Dulles took place in mid-1996 and provided room for future growth.

AOL was relatively late in providing access to the open Internet. Originally, only some Internet features were accessible through a proprietary interface but eventually it became possible to run other Internet software while logged in through AOL.

Change in focus

U.S. AOL Subscribers Q201-Q407

Since its merger with Time Warner (the owners of the aforementioned Warner Bros.), the value of AOL has dropped significantly from its $240 billion high. It has seen similar losses among its subscription rate, with no quarter since 2002 in which the size of its subscriber base has increased. AOL has since attempted to reposition itself as a content provider similar to companies such as Yahoo! as opposed to an Internet service provider.

Controversies

Community leaders

Prior to mid 2005, AOL used volunteers called Community Leaders, or CLs, to monitor chatrooms, message boards, and libraries. Some community leaders were recruited for content design and maintenance using a proprietary language and interface called RAINMAN, although most content maintenance was performed by partner and internal employees.

In 1999, a class action lawsuit was filed against AOL citing violations of U.S. labor laws in its usage of CLs. The Department of Labor investigated but came to no conclusions, closing their investigation in 2001. In light of these events, AOL began drastically reducing the responsibilities and privileges of its volunteers in 2000. The program was eventually ended on June 8 2005. Current Community Leaders at the time were offered 12 months of credit on their accounts.

AOL's use of remote volunteers dated back to the establishment of its Quantum Link service in 1985.

Billing disputes

AOL has faced a number of lawsuits over claims that it has been slow to stop billing customers after their accounts have been canceled, either by the company or the user. In addition, AOL changed its method of calculating used minutes in response to a class action lawsuit. Previously, AOL would add fifteen seconds to the time a user was connected to the service and round up to the next whole minute (thus, a person who used the service for 11 minutes and 46 seconds would be charged for 13 minutes). AOL claimed this was to account for sign on/sign off time, but because this practice was not made known to its customers, the plaintiffs won (some also pointed out that signing on and off did not always take 15 seconds, especially when connecting via another ISP). AOL disclosed its connection-time calculation methods to all of its customers and credited them with extra free hours. In addition, the AOL software would notify the user of exactly how long they were connected and how many minutes they were being charged.

AOL was sued by the Ohio Attorney General in October 2003 for improper billing practices. The case was settled on June 8, 2005. AOL agreed to resolve any consumer complaints filed with the Ohio AG's office. In December 2006, AOL agreed to provide restitution to Florida consumers to settle the case filed against them by the Florida Attorney General.[24] Their billing practices violated Florida's Deceptive and Unfair Trade Practices Act.[25]

Account cancellation

In response to approximately 300 consumer complaints, then-New York Attorney General Eliot Spitzer’s office began an inquiry of AOL’s customer service policies. The investigation revealed that the company had an elaborate scheme for rewarding employees who purported to retain or "save" subscribers who had called to cancel their Internet service. In many instances, such retention was done against subscribers’ wishes, or without their consent. Under the scheme, consumer service personnel received bonuses worth tens of thousands of dollars if they could successfully dissuade or "save" half of the people who called to cancel service. For several years, AOL had instituted minimum retention or "save" percentages, which consumer representatives were expected to meet. These bonuses, and the minimum "save" rates accompanying them, had the effect of employees not honoring cancellations, or otherwise making cancellation unduly difficult for consumers.

Many customers complained that AOL personnel ignored their demands to cancel service and stop billing. On August 24 2005, America Online agreed to pay $1.25 million to the state of New York and reformed its customer service procedures. Under the agreement, AOL would no longer require its customer service representatives to meet a minimum quota for customer retention in order to receive a bonus.[26]

On June 13 2006, a man named Vincent Ferrari documented his account cancellation phone call in a blog post, stating he had switched to broadband years earlier. In the recorded phone call, the AOL representative refused to cancel the account unless the 30-year-old Ferrari explained why AOL hours were still being recorded on it. Ferrari insisted that AOL software was not even installed on the computer. When Ferrari demanded that the account be canceled regardless, the AOL representative asked to speak with Ferrari's father, for whom the account had been set up. The conversation was aired on CNBC. When CNBC reporters tried to have an account on AOL cancelled, they were hung up on immediately and it ultimately took more than 45 minutes to cancel the account.[27]

On July 18, 2006, AOL was rated #4 in an article entitled, "10 Worst Computer Gimmicks of Recent Times." [1][28]

On July 19 2006, AOL's entire retention manual was released on the Internet.[29] (7MB PDF).

On August 3 2006, Time Warner announced that the company would be dissolving AOL's retention centers due to its profits hinging on $1 billion in cost cuts. The company estimated that it would lose more than six million subscribers over the following year.[30]

Software

Usenet newsgroups

When AOL gave clients access to Usenet in 1993, they hid at least one newsgroup in standard list view: alt.aol-sucks. AOL did list the newsgroup in the alternative description view, but changed the description to "Flames and complaints about America Online". With AOL clients swarming Usenet newsgroups, the old, existing user base started to develop a strong distaste for both AOL and its clients, referring to the new state of affairs as Eternal September.

Later, AOL discontinued providing access to Usenet on 25 June 2005 [34]. No official details were provided as to the cause of decommissioning Usenet access, except providing users the suggestion to access Usenet services from a third-party, Google Groups. Currently, AOL provides community-based Message Boards in lieu of Usenet.

Terms of Service (TOS)

AOL has a detailed set of guidelines and expectations for users on their service, known as the Terms of Service (TOS, also known as Conditions of Service, or COS in the UK). It is separated into three different sections: Member Agreement, Community Guidelines and Privacy Policy.[35] [36] All three agreements are presented to users at time of registration and digital acceptance is achieved when they access the AOL service.

There have been many complaints over rules that govern an AOL user's conduct. Some users disagree with the TOS, citing the guidelines are too strict to follow coupled with the fact the TOS may change without users being made aware. A considerable cause for this was likely due to alleged censorship of user-generated content during the earlier years of growth for AOL.[37][38][39][40]

Certified e-mail

In early 2005, AOL stated its intention to implement certified e-mail, which will allow companies to send email to users with whom they have pre-existing business relationships, with a visual indication that the email is from a trusted source and without the risk that the email messages might be blocked or stripped by spam filters.

This decision has drawn fire from MoveOn, which characterizes the program as an "e-mail tax", and the EFF, which characterizes it as a shakedown of non profits.[41] A website called Dearaol.com was launched, with an online petition and a blog that garnered hundreds of signatures from people and organizations expressing their opposition to AOL's use of goodmail.

Esther Dyson defended the move in a New York Times editorial saying "I hope Goodmail succeeds, and that it has lots of competition. I also think it and its competitors will eventually transform into services that more directly serve the interests of mail recipients. Instead of the fees going to Goodmail and EON, they will also be shared with the individual recipients.".[42]

Other members of the antispam and blogging community are broadly critical of moveon.org and the EFF's attempts to characterize this as a "shakedown".

Tim Lee of the Technology Liberation Front posted an article that questioned the EFF's adopting a confrontational posture when dealing with private companies. Lee's article cited a series of discussions on Declan McCullagh's Politechbot mailing list on this subject between the EFF's Danny O'Brien and antispammer Suresh Ramasubramanian, who has also compared the EFF's tactics in opposing Goodmail to tactics used by Republican political strategist Karl Rove. Spamassassin developer Justin Mason posted some criticism of the EFF's and Moveon's "going overboard" in their opposition to the scheme.

The dearaol.com campaign lost momentum and disappeared, with the last post to the now defunct dearaol.com blog - "AOL starts the shakedown" being made on 9 May 2006.

Search data

Main article: AOL search data scandal

On August 4, 2006, AOL released a compressed text file on one of its websites containing twenty million search keywords for over 650,000 users over a 3-month period between March 1, 2006 and May 31, intended for research purposes. AOL pulled the file from public access by August 7, but not before its wide distribution on the Internet by others. Derivative research, titled A Picture of Search was published by authors Pass, Chowdhury and Torgeson for The First International Conference on Scalable Information Systems.

The data are being used by Web sites such as AOLstalker for entertainment purposes, where users of AOLstalker are encouraged to judge AOL clients based on the humorousness of personal details revealed by search behavior.

Company purchases

Main article: List of AOL acquisitions

Company sales

AOL (Time Warner) has sold a number of its sub-companies in Europe. AOL Europe has six million users, but its subscription base had been steadily declining. In 2005, 287,000 European AOL online users migrated to other service providers.[43] In September 2006, AOL Germany's ISP business (AOL Deutschland GmbH & Co. KG) was sold for $863m (€675m) to Telecom Italia.[44] AOL's German web portal (AOL Deutschland), however, is now operated by then newly founded AOL Deutschland Medien GmbH which still is a subsidiary of Time Warner. Today, AOL Deutschland offers virtually all free services of AOL.com (see below) in German versions as well as some own products, such as an AOL VISA card.[2](German)

In October 2006, AOL UK's ISP business was sold for $688m (£370m) to Carphone Warehouse.[45][46]

Notable people associated with AOL

International versions

AOL has several versions of its service for different countries. http://info.aol.co.uk/international/

Online security services

AOL's recent software incarnations have provided different combinations of security features, usually involving McAfee's VirusScan and Firewall software.

Timeline

Free services

On August 2, 2006 AOL announced a plan to offer "many" of its services for free, with or without an AOL Internet connection."[53]

Other developments

Movie studios partnership

AOL's Beverly Hills branch office
AOL's Silicon Valley branch office

On Friday, 25 August 2006, AOL announced that it had signed a deal with several major movie studios to open an online video store allowing users to "download to own" full length movies and television shows. The deal was signed with News Corporation's 20th Century Fox, Sony Corp.'s Sony Pictures Home Entertainment, NBC Universal's Universal Pictures, and corporate sibling Warner Bros. Home Entertainment Group[57]

See also

References

  1. "AOL LLC on Yahoo HotJobs". Retrieved on 2007-01-16.
  2. International Services - About AOL (AOL.com)
  3. 3.0 3.1 3.2 3.3 Holahan, Catherine (2006-07-31). "Will Less Be More for AOL?", BusinessWeek. Retrieved on 2006-08-01. 
  4. Li, Kenneth (2006-07-26). "AOL expected to scrap charges", Yahoo!. Retrieved on 2006-08-09. 
  5. Rosencrance, Linda (2007-11-08). "AOL revenue, subscribers plummet", ComputerWorld. Retrieved on 2007-11-12. 
  6. Yang, Catherine (2005-11-11). "Has AOL Met Its Match?", BusinessWeek. Retrieved on 2006-08-01. 
  7. "Broadband survey results", BBC News (2007-03-21). Retrieved on 2007-12-04. 
  8. BBC NEWS | Business | Carphone Warehouse buying AOL UK
  9. 9.0 9.1 9.2 Klein, Alec. Stealing Time: Steve Case, Jerry Levin, and the Collapse of AOL Time Warner. New York: Simon & Schuster. ISBN 0-7432-5984-X. 
  10. "History of Computing Industrial Era (1985–1990)". The History of Computing Project (2006-03-20). Retrieved on 2005-09-24.
  11. "Apple II history chapter 22" (2002-12-31). Retrieved on 2005-09-24.
  12. Mills, Elinor. "AOL hanging up on dial-up customers?". CNET. Retrieved on August 3, 2006.
  13. "AOL price plans". Retrieved on October 29, 2006.
  14. "America Online Changes Its Name to AOL" (2006-04-03). Retrieved on 2006-07-24. 
  15. "AOL (TWX): Randy Falco's Year-End Love Note to AOLers". Retrieved on December 18, 2007.
  16. "AOL Moves Headquarters To New York City" (2007-09-17). Retrieved on 2007-09-17. 
  17. Story, Louise (10 March 2008). "AOL Brings Out the Penguins to Explain Ad Targeting".  in Story, Louise (10 March 2008). "To Aim Ads, Web Is Keeping Closer Eye on You", The New York Times, The New York Times Company. Retrieved on 2008-03-09. 
  18. Bearne, Suzanne (11 August 2008). "AOL campaign explains behavioural targeting", NMA, Centaur Media. Retrieved on 2008-08-15. 
  19. "CRG West accounces the acquisition of Data Center in Reston, Virginia" (2008-01-03). Retrieved on 2008-11-16. 
  20. "Tuesday is Layoff Day at AOL" (2007-10-15). Retrieved on 2007-10-17. 
  21. "AOL (TWX): Live Layoff Coverage". Retrieved on 2007-10-27. 
  22. "AOL (TWX): Live Layoff Coverage" (2007-10-15). Retrieved on 2007-10-27. 
  23. Time Warner Will Split AOL: Financial News - Yahoo! Finance
  24. "AOL". Better Business Bureau. Retrieved on 2008-01-22.
  25. "What Florida Law Provides". Office of the Florida Attorney General. Retrieved on 2008-01-22.
  26. "AOL". Better Business Bureau. Retrieved on 2008-01-22.
  27. Wells, Jane (2006-06-21). "How hard can it be to cancel an AOL account?", CNBC. Retrieved on 2006-07-24. 
  28. Foster, Daniel (2006-07-18). "10 Worst Computer Gimmicks of Recent Times", PC Fastlane. Retrieved on 2008-11-25. 
  29. America Online: AOL Retention Manual Uploaded in Full
  30. AOL: TimeWarner Dissolves AOL Retention Centers
  31. http://www.gardencitygroup.com/cases/pdf/AOL/AOLNotice.pdf
  32. http://stopbadware.org/reports/reportdisplay?reportname=aol082706
  33. StopBadware.org
  34. BetaNews | AOL Pulls Plug on Newsgroup Service
  35. AOL Member Agreement
  36. Conditions of Service - AOL Help
  37. http://www.aolwatch.org/censory.htm
  38. The Truth Seeker - Internet Censorship
  39. Censorship on AOL Late 1998–1999
  40. EFF:
  41. Cindy Cohn (2006-02-08). "AOL, Yahoo and Goodmail: Taxing Your Email for Fun and Profit", EFF. 
  42. Dyson, Esther (2006-03-17). "You've Got Goodmail", New York Times. Retrieved on 2006-07-24. 
  43. "AOL Germany for sale?", The Register (2006-04-15). Retrieved on 2006-11-08. 
  44. "Telecom Italia buys AOL Germany" (18 September 2006). Retrieved on 2006-11-11. 
  45. "Carphone Warehouse to acquire Time Warner's AOL Internet access business in the UK for £370 million", Carphone Warehouse Press Release (2006-10-11). Retrieved on 2006-10-27. 
  46. "Carphone Warehouse buying AOL UK", BBC News (2006-10-11). Retrieved on 2006-10-11. 
  47. The Untouchable DJ Drastic - AOL Music
  48. Ex-AOL worker who stole e-mail list sentenced. MSNBC.com
  49. Pair Nailed in AOL Spam Scheme. TheSmokingGun.com. June 23, 2004.
  50. AOL News and Broadcast Center
  51. AOL Launches Free Software To Improve PC Security For All Internet Users
  52. AOL News and Broadcast Center
  53. "AOL Uses Refurbished Software to Woo Customers", The Money Times (4 October 2006). Retrieved on 2006-11-11. 
  54. 54.0 54.1 Pogue, David (6 January 2007). "Fewer excuses for not doing a PC backup", The New York Times. Retrieved on 2007-01-06.  Quote: "Online backups, where files are shuttled off to the Internet for safekeeping, are suddenly becoming effortless, capacious and even free."
  55. http://www.washingtonpost.com/wp-dyn/content/article/2008/07/25/AR2008072501978.html AOL shutting 3 services to cut costs, focus on ads
  56. http://www.peopleconnectionblog.com/2008/09/30/were-closing-our-doors/ AOL's PeopleConnection Blog: We're Closing Our Doors
  57. "AOL Goes Hollywood With Video Portal", The Washington Post (2006-08-25). 

External links