Zumiez

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Zumiez, Inc.

Type	Public (NASDAQ: ZUMZ)
Founded	1978
Headquarters	Everett, Washington, U.S.
Key people	Thomas D. Campion, Founder & Chairman and Thomas Sadler, President & CEO
Industry	Apparel Stores
Products	Action sports apparel
Revenue	▲ $153.6 Million USD (2008)
Net income	▲ $7.3 Million USD (2008)
Employees	2,273 (2005)
Website	www.zumiez.com

Zumiez (NASDAQ:ZUMZ) is a mall-based, specialty apparel store founded by Tom Campion in 1978, and publicly traded since 2008. Zumiez currently caters to teenagers and young adults. "Offering gear and clothing for the skater, snowboarder, and surfer,"[1] Zumiez sells action-sports related clothing and has created an image based around action sports like skateboarding, snowboarding, and motocross. Zumiez is based in Everett, Washington. The current president and CEO is Rick Brooks^[1].

1 Stores
- 1.1 Brands
2 Image
3 Urban Myths
4 Financial
5 References
6 External links

[edit] Stores

As of the beginning of 2008, Zumiez operated 285 stores and had a presence in 27 states. Zumiez stores are often found near and feed off of other specialty retail stores such as Abercrombie and Fitch, American Eagle, Hot Topic, etc. However, Zumiez markets itself towards individuals who do not like wearing what the usual crowd wears (Hollister, A.E., Abercrombie, etc.). Zumiez more closely resembles a skate-shop than a clothing store, which some^[who?] praise for returning skate-shops to malls. Zumiez competes fiercely with these stores over the business of mall-going teenagers.

[edit] Brands

Zumiez currently offers:

Adio
A-Lab
Alien Workshop
Almost Skateboards
Alpinestars
Analog
ATM
Atticus Clothing
Bam
Billabong
Brown Sound
Burton
C1RCA
Casual Industrees
Coal headwear
DC Shoe
DGK
Diamond Supply Co.
DVS Shoe Company
Element
Emerica
Empyre
Etnies
Ezekiel
Fallen
Famous Stars and Straps
Flip Skateboards
Forum
Foursqure
Fox
Free World
Fyäsko
Globe
Grenade
Green Apple Tree
Heavy Rotation
Hurley
Independent Truck Company
KR3W
Limelight
LRG
Luxirie
Matix
NorCal
Obey
Plan B Skateboarding
Quiksilver
Roxy
RVCA
RZST
Sessions
Skin
Spacecraft
Special Blend
SRH
The Seventh Letter
Upper Playground
World Industries
Vans, Inc.
Volcom
Zero
Zoo York

[edit] Image

Zumiez stores are designed with an "organized chaos" theme that "that is consistent with many teenagers' lifestyles."^{[citation needed]} Zumiez stores are stocked with couches and video games to encourage customers "to shop for longer periods of time and to interact with each other and the store associates." Each store is approx. 2,700 sq. feet.^{[citation needed]} The stores generally feature the sales floor, a couch with video games and television, changing rooms, and a 'skate shop.' However, this plan may be modified based on space restrictions. The Zumiez in Massapequa, NY at the Sunrise Westfield Mall does not have a couch or videogames due to their small space. Every summer, Zumiez holds their annual "Couch Tour" in which a specific skateboarding team travels the country (mall to mall) and holds an outdoor "demo" where they show off their best skateboarding skills. Other key parts of the Couch Tour include live music provided by popular bands, product giveaways, and of course - a couch and TV set up with the Tony Hawk skateboarding video game.

[edit] Urban Myths

It is untrue that Zumiez stores will give a free skate deck to customers that bring in a picture of a Zumiez sticker on a police car. Zumiez happily gives customers free logo stickers as part of it marketing strategy, but does not condone placing stickers on anything other than the customer's personal property.

[edit] Financial

Zumiez reported $153.6 million in sales and a net income of $7.3 million for the 2004 fiscal year. Zumiez stock grew 38% (an additional $6.87 to the original asking price) to close at $24.87 per share. Currently Zumiez mean recommendation is 1.8, indicating a buy status (July 2006). Zumiez expects to grow 40% in the next 5 years (July 2008).

The company recently completed a purchase of the apparel company Fast Forward. The 19 Fast Forward stores, most of them located in Texas, will be eventually converted to Zumiez stores^[1].