Talk:Zipatoni

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[edit] NPOV

This article is clearly NPOV. Even more I think it's supposed to be insulting "This instance of viral advertising is notable because of the level of outrage that was expressed by the target audience of presumably white, 15-30 males that use the internet and, apparently, rap poorly." What's with that sentence? --Energman 17:22, 13 December 2006 (UTC)

I think fixed a some of the problems although the article could still do with some clean-up. Chevinki 20:01, 13 December 2006 (UTC)
Yeah you're right, Energman. But you can't look at that video and not assume they are trying to reach the 15-30m white audience that actively uses YouTube and blogs. We've changed that and some other things, and might do more, in an attempt to document this fairly bizarre and interesting case of viral marketing. We will also add more articles concerning Zipatoni itself as they become available (am I optimistic in expecting MSM articles on this case?) DaryoonTDP 04:36, 14 December 2006 (UTC)
I agree. This is a campaign that will go down in the history books. It's going to be one of the prime examples of "how NOT to do it" in learning centers across the globe. So we must document it fully --Energman 08:20, 14 December 2006 (UTC)

[edit] Cleanup

The article needs more cleanup. <br /> is almost never needed in an article, see the cheatsheet for tips on wiki syntax.

I cleaned up these things, they're fairly straightforward issues of style and appropriateness for an encyclopedia, they probably shouldn't be reverted unless there's a very clear reason to.

  • The lyrics were copied here in full, and were almost certainly a copyright violation. See Wikipedia:Lyrics and poetry#Copyrighted works for tips on how much may be included.
  • The comments posted in YouTube weren't encyclopedic. Period, end of story. While they may be useful to save as a reference, please do so on another website or on your own computer, they're not suitable for an encyclopedic article (and may be a copyvio as well).
  • Wikipedia doesn't list the address/phone numbers of companies, because it's not encyclopedic and the info is easily found elsewhere.

--Interiot 04:54, 14 December 2006 (UTC)

Thanks, Interiot, for helping work on the page. I can see how the lyrics may be copyrighted, though I cannot see how the quotes from numerous websites could be considered copyrighted material. And they were relevant to the case in order to demonstrate the various reactions from the target audience. I could possibly start a new wiki page that specifically addresses this instance of viral marketing, which is the sole reason why we're all here updating the Zipatoni page anyways.

DaryoonTDP 05:05, 14 December 2006 (UTC)

Um, by the way, do you really think removing the section that describes the reaction of the targeted community is absolutely necessary? The most interesting fact about this case is that it is a viral marketing campaign gone horribly awry.

DaryoonTDP 05:11, 14 December 2006 (UTC)

The marketing campaign gone awry can certainly be described, but it should be done using at least semi-reliable sources, and comments are about as unreliable of a source as you can get. A quick search turned up this PC World piece on the reaction to the campaign, for instance. (they themselves quote a few posts, but the fact that a reliable source has chosen a few as representative of the total reaction is much more reasonable). The incident has gotten quite a lot of press, so a little more searching would probably easily turn up several good reliable sources on reactions to the campaign. --Interiot 06:01, 14 December 2006 (UTC)

Weeboab 01:22, 15 December 2006 (UTC)

Do we really need to give this company more web exposure than they have already? If their only notable achievement is screwing up a marketing campaign, we could probably file them alongside a million other agencies out there. IMO, delete and ignore. Weeboab 01:22, 15 December 2006 (UTC)

[edit] Rewrite

I've now rewritten this almost from scratch, using reliable sources for the advertising campaign incident. I hope this is a better and more neutral article. -- Karada 09:59, 28 June 2007 (UTC)