Zhumir
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Zhumir Latin Spirit is an Ecuadorian brand of aguardiente, marketed on a national scale. Zhumir is often, incorrectly, referred to as Rum outside of Ecuador.
[edit] Origins
The term "Zhumir" was coined in 1870 by Francesco Cabeza de Vaca[1] to describe aguardiente, and the distillery has roots in Cuenca, where it was founded in 1966 by Doña Hortensia Mata Ordóñez as "Distileria La Playa." The name was changed in 1982 to "Distileria Zhumir C. Ltda" in order to more closely identify the company with its most popular product.
When Zhumir began, it was a cottage industry, bottling and selling aguardiente made in the traditional artesanal manner, however the product quickly became so popular that the company installed an industrial distillery to keep up with demand. Much of the sugarcane used to produce Zhumir is grown in company owned fields in the valley of Paute in the province of Azuay, and the coroporation has its headquarters in the Azueño capital, Cuenca
[edit] Flavours
Zhumir's official website lists the following flavours of neat aguardiente:[2]
Zhumir Blender - triple-filtered, dry, flavourless aguardiente, 68 proof.
Zhumir Coco - semi-dry, coconut flavoured aguardiente, 42 proof.
Zhumir Maracuyá - semi-dry, passionfruit flavoured aguardiente, 42 proof.
Zhumir Durazno - semi-dry, peach flavoured aguardiente, 42 proof.
Zhumir Limón - semi-dry, lime flavoured aguardiente, 60 proof.
Zhumir Reposado - a fine, aged aguardiente similar to amber rum, 80 proof.
Zhumir Reserva Especial - a fine, aged aguardiente similar to dark rum, 80 proof.
As well, the company offers blended aguardiente-based liqueurs
Zhumir Piña Colada - a pre-mixed Pina Colada, 30 proof.
Tacao - a chocolate cream liqueur, 30 proof.
Mia Mamma - a peach cream liqueur, 30 proof.
Rompope - a cinnamon and egg cream liqueur of flavour similar to eggnog, 32 proof.
In addition to the flavoured aguardientes, Zhumir offers five flavours of aguardiente-based coolers
Zhumir IZE - a 10 proof sparkling citrus-flavoured cooler
Zhumir Disiak - four distinct flavours of 10 proof coolers
