Youguys Media
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Youguys Media, LLC | |
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Type | Private |
Founded | Richboro, Pennsylvania (2004) |
Headquarters | Richboro, Pennsylvania |
Key people | Jared Polin, Founder Ari Halbkram, Creative Director |
Industry | Online Marketing |
Products | Multimedia Content Creation New Media Marketing Viral Marketing |
Website | YouguysMedia.com |
Contents |
[edit] Mission
Youguys Media is an online marketing consulting firm and multimedia content production company with a focus on music and entertainment properties and productions. They specialize in creating quality multimedia content spotlighting musicians and entertainment productions, and using social networking and viral marketing to promote the content and subject for the purposes of brand awareness and monetization. In addition, they also handle development for a growing list of musicians, and have partnered with several organizations including the Manhattan Center to offer management, production, recording, and distribution deals to artists.
[edit] History
Youguys Media was founded as Youguys Publishing in July 2004. Started by Jared Polin and Ari Halbkram, it was originally started as the publishing management company for FUZZ Music Magazine, however the title and structure were updated in August 2005 to more accurately reflect the business model, as it had changed from its initial purposes.
[edit] FUZZ Music Magazine
FUZZ Music Magazine was created to showcase musicians and recording artists who had been overlooked by other music-related publications. The concept was founded on quality editorial and photography work, presenting readers with a candid perspective into the lives and careers of musicians. FUZZ was transitioned into an online-only publication in 2005 due to lack of funding.
[edit] Walt Lafty - "Demos"
Youguys Media is planning to release the demo debut album from Silvertide frontman Walt Lafty on February 23, 2008.
[edit] Work with Musicians
Youguys Media has worked with musicians in FUZZ Music Magazine, and on several high-profile projects and marketing campaigns. Those musicians include:
- Dive
- Illinois
- Perry Farrell's Satellite Party
- Maroon 5
- Jet
- Three Doors Down
- Barenaked Ladies
- Hootie & the Blowfish
- Five for Fighting
- Shinedown
- Graham Colton
- John Butler Trio
- Gavin DeGraw
- Michael Tolcher
- The Polyphonic Spree
- Silvertide
- Glen Phillips
- OAR
- The Crave
- Walt Lafty
- Brian Weaver
- Tomas Castro (Sweden/Barcelona)
[edit] Past Projects and Clients
- FUZZ Music Magazine
- SilvertideLive.com
- Manhattan Center
- And Entertainment
- AntiGravity - The 2007 Tour in New York
- BBC America's BritBus Tour
- Lotame
[edit] Appearances
Youguys Media-branded content has been viewed over ten-million times in various publications and websites such as: