Yomango

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Yomango is a shoplifting movement that originated in Barcelona (Spain) in 2002. It is billed as an anti-consumer lifestyle.

It gained publicity when clothes were stolen from a store, put on and worn back to the store in a "fashion show". Some people claim that it is intended to be a parody of the Mango clothing line popular in Europe. Actually Yomango consider themselves as an informal community aimed at diffusing practices of social desobedience. The kind of shoplifting promoted by Yomango may even be a tactics of direct reappropriation and redistribution of wealth. Yomango is connected with the European movement against labor and social 'precarity'. In Spanish slang, "yo mango" means "I steal".

Actions are co-ordinated and publicised online. "Franchises" of the movement have recently sprung up in countries including Argentina, Chile, Mexico and Germany.


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