Yesmail, Inc
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| Yesmail, Inc. | |
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| Type | Public: Since 1999 |
| Founded | 1997 |
| Headquarters | Omaha, NE |
| Key people | Mike Hilts, President Tim Price, Vice President of Sales and Marketing John Harrison, Senior Vice President of Product Strategy and Client Services |
| Industry | email marketing |
| Employees | 200+ |
| Website | www.yesmail.com |
Yesmail is an e-mail marketing service provider that develops email marketing software for small to large businesses. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore. Clients include Macys, Coca-Cola, Hewlett-Packard, Home Shopping Network, Hotwire, Nine West, Avon and Warner Bros..[1]
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[edit] History
Yesmail first started as a Web directory in 1995 and was later named Starting Point in 1997, the company became one of the top 10 most visited sites on the web. Rebranded as Yesmail, the business grew based on its ability to use technology to manage its database of millions of e-mail addresses. Yesmail’s growth led to a $37 million IPO in the fall of 1999, yet was acquired by CMGI later that year.[2] Yesmail was later acquired by infoUSA in 2003.[3]
[edit] Products
Yesmail develops email marketing platforms for small to fortune 500 businesses.
- Yesmail Enterprise
- Yesmail Enterprise is a database and e-mail campaign management application for large enterprises with hundreds of thousands of customers, complex data, personalization and integration needs.[4]
- Yesmail Express
- Yesmail Express is a self-service email marketing platform geared to assist mid-sized businesses.[5]
- Yesmail Direct
- Yesmail Direct is a small business online marketing portal including email marketing, direct marketing and search engine marketing.[6]
[edit] Acquisitions
@once, 2005[7]
Digital Connexxions, 2006[8]
[edit] Awards and Recognitions
2008 Best Email Newsletter for Marketing Purposes[9]
The Forrester Wave: Email Marketing Service Providers[10]
[edit] Controversies
In November, 2006, Yesmail agreed to pay a $50,717 civil penalty to settle Federal Trade Commission charges that it violated the CAN-SPAM Act of 2003 by sending unsolicited commercial e-mails after consumers asked it to stop doing so. The FTC charged Yesmail, doing business as @Once at the time of the violation in 2004, with sending e-mail messages on behalf of its clients more than 10 business days after recipients had opted out.[11] Citing the problem as one of the minor technical issues allowed under the Act, and not a violation of federal law, Yesmail deemed the charges too costly to fight, and agreed to settle.[12]
[edit] See Also
Email Marketing
Email Sender and Provider Coalition
[edit] References
- ^ http://www.yesmail.com/email-marketing/Yesmail-clients "Yesmail Clients", Yesmail.com, 2008
- ^ http://query.nytimes.com/gst/fullpage.html?res=9F07E3D71730F935A25751C1A96F958260 "Company News; CMGI to acquire Yesmail for $523 million", NYTimes.com, 16 Decemeber 1999
- ^ http://www.clickz.com/showPage.html?page=2001061 "InfoUSA Buys Yesmail", ClickZ.com, 3 March 2003
- ^ http://www.clickz.com/showPage.html?page=3429661 "Yesmail Enterprise", DirectMag.com, 1 November 2004
- ^ http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=92167 "YesMail Inc. Releases Newest Email Platform, YesMail Express", Business Week, 1 May 2007
- ^ http://directmag.com/disciplines/email/yesmail_small_businesses/ "Yesmail Direct for Small Businesses Unveiled", DirectMag.com, 15 October 2007
- ^ http://www.bizjournals.com/portland/stories/2005/01/31/daily15.html?f=et75 "E-mail marketing company sold", Portland Business Journal, 2 February 2005
- ^ http://www.dmnews.com/InfoUSA-Buys-Digital-Connexxions-to-Strengthen-Yesmail-Unit/article/92902/ "InfoUSA Buys Digital Connexxions to Strengthen Yesmail Unit", DMNews.com, 4 October 2006
- ^ http://biz.yahoo.com/pz/080226/137111.html "MarketingSherpa Names Winners of 2008 Email Marketing Awards", Yahoo Finance, 26 February 2008
- ^ http://www.forrester.com/Research/Document/Excerpt/0,7211,44355,00.html "Yesmail Breaks Into The Email Leader Ranks", Forrester, 20 December 2007
- ^ http://www.http://www.ftc.gov/opa/2006/11/yesmail.shtm "Marketer Settles With FTC for Sending Unwanted E-Mails", FTC.gov, 6 November 2006
- ^ http://www.dmnews.com/Yesmail-settles-with-FTC/article/93337/ "Yesmail settles with FTC", DMNews.com, 6 November 2006
