Yellow rat bastard
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| Yellow Rat Bastard | |
|---|---|
| Type | Private |
| Founded | 1996 |
| Headquarters | New York, New York, USA |
| Industry | Retail |
| Products | clothing, footwear, accessories. |
| Parent | X-Treem Vibe, Inc. |
| Website | www.YellowRatbastard.com |
Yellow Rat Bastard is a retail clothing store with its flagship outlet located in New York City SoHo area. Recently it has opened two new stores in Brooklyn and Queens. Yellow Rat Bastard is under the name X-Treem Vibe, Inc. The current owner of the store is Henry Ishay. They specialize in selling clothing, footwear, accessories.
[edit] History
YELLOW RAT BASTARD (YRB), the word YRB was originally developed by Mark Ecko, a former store manager and the space designer of the NYC store. The idea for the store came from a Frank Miller comic book called "Sin City"; it had an issue entitled "Yellow Rat Bastards".
The store has become a NYC tourist attraction and NYC counter cultures skater, thrasher shopping mecca. Clothing has transitioned from goth punk scene, to skater scene, to hip hop urban retail environment. One of the last large independent retailer in what is becoming an upscale retail environment on Broadway in Soho., the store recently release its lease on the flagship store to UK retailer TopShop, an upscale "H&M type" retailer.
Their current SoHo location is now across the street, taking over the space of their affiliate store, what used to be "Dirty Jane/Sloppy Joe".
[edit] Magazine
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This article or section is written like an advertisement. Please help rewrite this article from a neutral point of view. Mark blatant advertising which would require a fundamental rewrite in order to become encyclopedic for speedy deletion, using {{db-spam}}. (December 2007) |
YRB Magazine is former catalog of the Yellow Rat Bastard retail store and was gradually developed as full fledged magazine editorial product. YRB Magazine has had its cover graced by the likes of Busta Rhymes, OutKast, Dirt McGirt, Grove Almaden, Tila Tequila, Spike Lee, Gym Class Heroes, Lenny Kravitz, and Alicia Keys .
Today, YRB Magazine is a lifestyle publication that focuses on fashion, music, art and related cultural subjects. Constantly ahead of the curve when it comes to trendsetting style, YRB connects readers with the freshest developments that impact the dynamic culture we report on. We strive to maintain a global viewpoint, looking beyond borders to find topics to inspire our readers, resulting in a magazine that is both unique and informative.
The title has spawned a new crop of counter culture publications like Complex, Vice. Mass Appeal,
