Yelena Yemchuk

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Yelena Yemchuk is a professional photographer, painter and film director, best known for her work with The Smashing Pumpkins. Born in Kiev, Ukraine, her family moved to Brooklyn, New York when Yelena was in her early teens.

Yemchuk directed or co-directed the videos for "Zero" and "Thirty-Three". In addition, she handled art direction for the Adore album and its related singles. Her photographs also appear in the "Zero" EP, the The Aeroplane Flies High box set, and the Rotten Apples compilation. She received an art direction credit for the 2000 Smashing Pumpkins album Machina/The Machines of God, and appeared in the video for the song "Stand Inside Your Love". She has also provided the photography for albums by Savage Garden and Rufus Wainwright.

She was involved with Pumpkins frontman Billy Corgan from 1995 to about 2003. Throughout 2004, Corgan mentioned her frequently in his blog, and she also provided the cover art for his book Blinking with Fists.