Yahoo!Xtra
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| Yahoo!Xtra | |
|---|---|
| Type | Public |
| Founded | 2007 |
| Headquarters | Auckland, New Zealand |
| Industry | Media |
| Products | yahooxtra.co.nz |
| Employees | 30+ in Auckland 10 in Sydney |
| Website | Yahoo!Xtra Company Info |
| Yahoo!Xtra | |
|---|---|
 |
|
| URL | http://nz.yahoo.com/ |
| Commercial? | Yes |
| Type of site | Internet portal |
| Registration | Optional |
| Owner | Telecom New Zealand and Yahoo!7 |
| Launched | March 2007 |
Yahoo!Xtra is a a new joint venture media company from Yahoo!7 and Telecom New Zealand. Yahoo!7 holds a 51 per cent stake in the company and Telecom holds 49 per cent.
Contents |
[edit] XtraMSN
Telecom launched internet service provider Xtra and xtra.co.nz in 1996, and still today it is one of New Zealand's leading ISPs. In 2001 xtra.co.nz partnered with MSN (XtraMSN) and in 2006 for the first time XtraMSN received over 100 million total page impressions in a single month. Visitor numbers to XtraMSN grew by 45 percent in its last two years and the website attracted more than 3 million unique browsers per month.[1]
[edit] 2007 changes
From 1 March 2007, the six-year-old Telecom and Microsoft joint venture was no longer, with the users invited to go to either YahooXtra.co.nz or Msn.co.nz. Telecom had made a new agreement, merging with Australia's Yahoo!7 - a joint company between the Seven Network and Yahoo! Inc. - to form Yahoo!Xtra.
Telecom is understood to be leaving the content management of its new joint venture to Yahoo!7, maintaining just a skeleton editorial staff to manage local news, sport and entertainment content, but increasing portal staff levels overall.[2] Telecom said it had boosted the organisation from 20 staff to over 30 employees in Auckland and 10 based in Sydney.[3].
[edit] Yahoo!Xtra's key people
The make-up of the Yahoo!Xtra's board, to be chaired by Yahoo!7 CEO Ian Smith, was announced 28 February 2007. Joining Mr Smith on the Yahoo!Xtra board are:
• Kevin Kenrick, Telecom COO, Consumer
• Mark Verbiest, Telecom Group General Counsel
• Rod Snodgrass, Telecom GM, Group Strategy and Development
• Rohan Lund, Seven Network Director of Digital Media and Strategic Investments
• David Gowdey, Yahoo! Director Corporate Development South Asia.
In April 2007, Kevin Bowler was appointed as the Auckland-based CEO of Yahoo!Xtra, along with Phil Armstrong as CFO, and Susan Carlton as head of marketing. Tom Osborne, formerly of Colenso BBDO in Auckland, is Yahoo!Xtra’s National Sales Director.
[edit] Promotion
Yahoo!Xtra's 'X meets Y' promotion at launch featured a television commercial with Regina Spektor's song Fidelity playing whilst a young couple undertake in a lingering kiss. This helped throw the anti-folk star under the spotlight in the New Zealand music scene, Fidelity becoming a hit single and one of Spektor's most successful tracks[4].
[edit] Notes and references
- ^ Scoop: Yahoo!Xtra Launches in New Zealand
- ^ Yahoo, now what about the Xtras? - 22 Feb 2007 - Yahoo!
- ^ Xtra responsibility for partner signals change of path for Telecom - 31 Jan 2007 - Yahoo!
- ^ Yahoo!Xtra Music
[edit] External links
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