XPRESS (newspaper)
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XPRESS was launched in the UAE on March 15, 2007 [1][2][3][4][5] [6][7][8][9] as a free weekly newspaper and competitor to the likes of 7DAYS and Emirates Today.
XPRESS was set up as a multicultural community paper for all UAE residents, both UAE nationals and expatriates.
The tabloid newspaper, published in Dubai by Al Nisr Group as a sister paper to Gulf News, covers news, leisure and entertainment and sports, with an emphasis on the local.
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[edit] Development and launch
Work on XPRESS - then known as Project X - began in the basement of the Gulf News offices off Sheikh Zayed Road near Safa Park in early 2005. Rumours of the secret project began to leak into the UAE media industry over the next few months, but the details of the publication - including its name - remained a closely guarded secret until its launch was announced on March 12, 2007.
Initial media reports indicated that Al Nisr Media intended to publish XPRESS twice weekly, and hoped to obtain a licence to publish daily [10].
However, by the time it launched, XPRESS itself confirmed it would be published once a week, on Thursdays. The publishers have not confirmed whether they intend to seek a daily licence from the Dubai authorities.
The newspaper was designed by Dr Mario Garcia, president of the Tampa-based Garcia Media, who described it as "a vibrant, contemporary newspaper totally created for the reader of the 'always on' culture". [11]
Reception from Dubai's media circle to the inaugural issue was mixed, with one pundit describing it as "a headache on every page" [12] and accusing it of running parochial stories. However, the same reporter praised the new paper's dedication to printing original stories and said it helped fulfill a growing desire for local news in fast-growing Dubai.
[edit] Distribution
Al Nisr Media print between 80,000 and 100,000 copies of XPRESS for distribution every Thursday. [13]
The primary means of distribution are newspaper stands in many of Dubai's petrol stations, with others in apartment block foyers and malls. Subscribers to XPRESS's sister paper, the paid-for Gulf News, have copies delivered to their homes on a Thursday or Friday.
