XHMORE-FM
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| XHMORE-FM | |
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| City of license | Tijuana, Baja California |
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| Broadcast area | Tijuana/San Diego |
| Branding | "Blazin 98.9" |
| Slogan | San Diego's Hip-Hop & More ! |
| Frequency | 98.9 (MHz) |
| First air date | 1994 |
| Format | Rhythmic Contemporary |
| ERP | 100,000 Watts |
| HAAT | 71 meters |
| Class | B |
| Callsign meaning | MORE FM, former Hispanic rock branding |
| Affiliations | Cadena Baja California |
| Owner | MEC Communications (Radio Sensacion De Tijuana, S.A.) |
| Sister stations | XESPN |
| Webcast | Listen Live |
| Website | BLAZIN 98.9 - San Diego's Hip-Hop & More ! |
XHMORE-FM (AKA XMOR-FM), also known as Blazin' 98.9 FM, is a Rhythmic Contemporary station serving the San Diego-Tijuana radio market. The station, whose city of license is Tijuana, Baja California, Mexico and broadcasts at 98.9 MHz with an ERP of 100 kW, is operated by MEC Communications, with its license and transmitter owned by a Mexican company.
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[edit] History
XHMORE originally was a Top 40 outlet with English-language music and Spanish-speaking DJs until they changed to a Spanish modern rock format in 1994 as MORE-FM. In June 2003 MEC took over the station and in February 2004 flipped it to a bilingual Hispanic Rhythmic using the slogan "Hip-hop y más." But by summer 2004 they went in an English-language Hit Music direction and changed their moniker to Blazin' 98.9 FM. The move put them in direct competition with XHITZ-FM, a move that would have a lasting effect on the latter in terms of ratings and listeners.
[edit] Programming
XHMORE-FM is a Rhythmic Contemporary station. However, under the mandate of the Secretary of Communication and Transportation of Mexico, up to two hours of its programming schedule is reserved on Sundays at 10 PM for public affairs and other programming in the Spanish language.
[edit] Competition
XHMORE-FM has two competing stations, XHITZ-FM and KHTS-FM.
[edit] External links
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