XHITZ-FM
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| XHITZ-FM | |
| City of license | Tijuana, Baja California |
|---|---|
| Broadcast area | Tijuana/San Diego |
| Branding | Z90.3 |
| Slogan | "home of Big Boy Mornings and non stop hip-hop and R&B All day long (San Diego's #1 Hip-Hop Station !)" |
| Frequency | 90.3 (MHz) |
| First air date | 1970 |
| Format | Rhythmic contemporary |
| ERP | 100,000 Watts |
| HAAT | 184.6 meter |
| Class | C |
| Callsign meaning | X HITZ |
| Owner | Finest City Broadcasting leased from XETRA Communicaciones |
| Sister stations | XETRA, XHRM |
| Webcast | Listen Live |
| Website | Official website |
XHITZ-FM (sometimes incorrectly identified as XHTZ, but known on air as Z90.3) is a commercial Rhythmic contemporary station in Tijuana, Baja California broadcasting on 90.3 MHz. Finest City Broadcasting holds a programming and local marketing agreement with the Mexican concession holder for XHITZ, XETRA-FM and XHRM-FM, and delivers programming from its San Diego studios across the U.S.-Mexico border via satellite.The majority of these stations broadcast high-powered directional signals towards the United States.
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[edit] History
Z90 was once a popular album rock station in the 1970's and 1980's, before they went to a KQLZ-type "Pirate Radio" 'rock 40' format in 1989. On April 5, 1990 they switched formats to Rhythmic Contemporary Hit Radio, with a Dance-leaning direction. However by 1998 they began focusing more on a R&B/Hip-Hop product, which they still continue with today. At one time it was called Z90, it was then later called Jammin' Z90. and now its called "Z90.3"
On July 25, 2005, Clear Channel Broadcasting transferred the programming and local marketing arrangements of XHITZ, along with XETRA-FM and XHRM-FM 92.5 to Finest City Broadcasting, a new company under the direction of former Clear Channel/San Diego VP/Market Manager Mike Glickenhaus. Finest City took over operations on December 1, 2005.
[edit] Programming
Z90.3's musical direction is Rhythmic contemporary and is a reporter on the Mediabase and BDS Rhythmic Airplay panels, with emphasis on hit-driven R&B/Hip-Hop product[1] catering to a mostly broad-based African-american and hispanic 18-34 audience. The major exception is Sunday evenings at 10 PM, where programming was in the Spanish language (as mandated by the Secretary of Communication and Transportation of Mexico) was broadcast, which still airs today.
[edit] Competition
In addition to competing against XHMORE-FM , XHITZ also has a rivaly with Top 40 KHTS-FM. Channel 933
[edit] Former logos
 Former XHITZ logo under Califormula ownership. |
[edit] References
[edit] External links
- Official website
- Investigation of radio operations in Tijuana, MX conducted by broadcast engineer Donald Mussell
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