XE Mobile
From Wikipedia, the free encyclopedia
| XE Mobile | |
|---|---|
 |
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| Fate | Failed Startup. |
| Founded | 2006 |
| Defunct | 2007 |
| Location | Las Vegas, Nevada, USA |
| Industry | Wireless Services |
XE Mobile was a mobile phone service launched in the United States in April 2006. The company is a Mobile Virtual Network Operator and operated on the AT&T Mobility GSM network.
XE Mobile targeted college students and grew to be one of the largest MVNOs in its time growing to over 3,500 points of distribution. It created a strong presence on college campuses, had deals with Office Depot, Comps USA, Meijer Super stores, over 1200 music stores like FYE, Sam Goody, Music Land, over 300 bookstores, online retailers, and Sam's Club (a division of Wal-Mart). It had created a strong executive team, consisting of former employees from Tracfone Wireless, Nextel, and Motorola. At the same time it was also the largest student discount program in the country with over 20,000 locations where its customers were able to save. It had a very young spirit and was very good to work with.
The MVNO model is one of the hardest models to prove successful. In April or May 2007, the MVNO industry took a big hit when Amp'd Mobile (another MVNO) filed for bankruptcy, making it harder for all other MVNOs. By the end of 2007, XE Mobile collectively decided to widen down its services without filing for bankruptcy and slowly shut down without hurting any of its customers.
[edit] Services
[edit] XE Club
XE Mobile offered a service called "XE Club" or "XE Club Card". XE Club offerd coupons and discounts to its customers. Targeting typical college campus stores, internet merchants, and larger national businesses such as Urban Outfitters, Target Corporation and Barnes & Noble.
