WZBL

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WZBL
City of license	Vinton, Virginia
Branding	The Bull Classic Country
Slogan	"Better Country"
Frequency	106.1 MHz (Also on HD Radio)
Format	Country
ERP	6,000 Watts
Class	A
Callsign meaning	WZ BulL
Former callsigns	WWFO (1991-1994) WJJS (1994-2007)
Affiliations	ISP Sports
Owner	Clear Channel
Webcast	1061thebull.com
Website	http://www.1061thebull.com

WZBL (106.1 FM) is a radio station broadcasting a country music format. Licensed to Vinton, Virginia, USA, it serves the Roanoke, Virginia area. The station is currently owned by Clear Channel.

The station broadcasts Virginia Tech football and basketball games.^[1]

[edit] History of 106.1 WZBL

WJJS-FM & WJJX began their history when WJJX in Lynchburg evolved from a R&B/Hip-Hop direction as Power 101.7 to Rhythmic Top 40 as "Jammin' 101.7". It also expanded its reach into Roanoke when it acquired WWFO and made the station its simulcast in May of 1994. When this happened, the original WJJS call letters were assigned to the 106.1 frequency and 101.7 became WJJX. The history of WJJS dates back many years before this change, however, having broadcast on 1320AM for quite some time.

By 1998 they shifted to Top 40 Mainstream and began a serious challenge to take on the area's longtime rival WXLK in a battle would last for nearly seven years, even though they maintained a Rhythmic lean during that tenure.

But by 2005 WJJS-FM/WJJX would start shifting back towards a pure Rhythmic direction as they began phasing out non-Rhythmic product, resulting in a complete return to Rhythmic Top 40 in the Spring of 2006.

At noon on December 17, 2007, 104.9 WZBL swapped call letters and formats with 106.1 WJJS.

[edit] References

[edit] External links

• official site
• Query the FCC's FM station database for WZBL
• Radio Locator information on WZBL
• Query Arbitron's FM station database for WZBL

[edit] References

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