WYST

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WYST (107.7 FM), known as "The Bull", is a broadcast radio station in Central Illinois with a Country music format. WYST, licensed to Fairbury, Illinois in the Bloomington-Normal market, broadcasts at 107.7 MHz with an ERP of 22,000 Watts and is owned by Pilot Media, which is a subsidiary of Great Plains Media. Great Plains' CEO is Jerry Zimmer, a longtime partner in the Zimmer Radio Group based in Cape Girardeau, Missouri.

[edit] Frequency history

WYST signed on in August 2000 as WBZM, 107.7 The Buzz. It was owned by Crowmwell Broadcasting, and was operated out of their Peoria cluster. It had an Alternative Rock format, with Bob and Tom in the morning. The jocks were all the same jocks on 99X at the time.

When Cromwell sold their Peoria cluster in 2001, WBZM was not included in the sale. Operations were moved to Cromwell's Decatur cluster and WBZM quickly went on the sale block. At the end of 2001, AAA Entertainment purchased the signal and began simulcasting WIHN, and later WDQZ on the frequency.

On March 28th, 2003 AAA debuted WYST, an AC station branded "Star 107.7". In June of 2003 the station's signal was upgraded and moved from Fairbury to Lexington, Il.

In February 2007, the format was modified as "The Heart and Soul of the Twin Cities" which had more of a rhythmic lean than competitor WVMG.

In April of 2007 the station began an LMA with Great Plains Media. No immediate format changes were made.

On June 29, 2007, at Noon, just several days after the closing the sale on WYST, Great Plains Media flipped the format to Country as "107.7 The Bull." The station is the first to take on heritage WBWN in the Bloomington market.

[edit] External links

• WYST The Bull's official website
• Query the FCC's FM station database for WYST
• Radio Locator information on WYST
• Query Arbitron's FM station database for WYST

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