WYLD-FM

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WYLD-FM
City of license New Orleans, Louisiana
Broadcast area New Orleans metropolitan area
Branding WYLD FM 98
Slogan The Best from Back in the Day & Today
Frequency 98.5 (MHz) (Also on HD Radio)
98.5 HD-2 for Smooth Jazz
First air date 1960s
Format Urban Adult Contemporary
ERP 97,800 watts
HAAT 300 meters
Class C0
Facility ID 11972
Callsign meaning Play on the word WILD
Owner Clear Channel Communications
Sister stations KYRK, WNOE, WODT, WQUE, WRNO, WYLD (AM)
Webcast Listen Live
Website http://www.wyldfm.com/

WYLD-FM, known as WYLD FM 98, is a very successful Urban Adult Contemporary outlet in New Orleans, Louisiana. The Clear Channel Communications station operates at 98.5 megahertz. Its current slogan is "The Best From Back In The Day & Today."

[edit] History

WYLD-FM, which began its life as WWOM-FM (companion to WWOM (AM)), was better known as Top 40 WIXO ("98.5 - a little cooler than normal"), which made its debut in 1972 after it was converted into the format by its new owner, where it enjoyed a brief but successful run.

In 1974, WIXO flipped call letters to WYLD-FM and began its successful run as an Urban Contemporary outlet after the format was shifted over from WYLD (AM). But by the late 1980s it got into a battle with WQUE-FM, which would last until 1992 when it became Q93's sister station and in the process evolved to its current format as an Urban Adult Contemporary. Today it carries the syndicated Tom Joyner Morning Show.

[edit] External links