WYCW

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WYCW
Image:Wycw cw.jpg
Asheville, North Carolina/
Greenville/Spartanburg, South Carolina
Branding Carolinas CW
Channels Analog: 62 (UHF)

Digital: 45 (UHF)

Affiliations The CW
Owner Media General, Inc.
(Media General Communications Holdings, LLC)
First air date 1985
Call letters’ meaning We're Your CW
Sister station(s) WSPA-TV
Former callsigns WASV-TV (1985-2006)
Former affiliations independent (1985-1997)
The WB (1997-1999)
UPN (1997-2006, secondary until 1999)
Transmitter Power 5000 kW (analog)
1000 kW (digital)
Height 556 m (analog)
555 m (digital)
Facility ID 70149
Transmitter Coordinates 35°13′20.5″N, 82°32′56.8″W
Website www.carolinascw.com

WYCW is the CW affiliate licensed to Asheville, North Carolina, serving the Greenville, SC/Spartanburg, SC/Asheville television market. It is owned by Media General, also owners of area CBS affiliates WSPA-TV and WNEG-TV, and is operated out of WSPA's facilities in Spartanburg. WYCW's transmitter is located near Zirconia, North Carolina.

The station runs a general entertainment format consisting of off-network sitcoms, first-run prime time shows from The CW, talk shows, reality shows, court shows and some children's programming. It also runs a 10 p.m. newscast produced by WSPA.

Contents

[edit] History

WYCW began operation in 1985 as WASV-TV, a locally owned station. It was licensed as a full power station, but operated at low power, initially simulcasting Christian programs from WGGS. The station began to run infomercials and shop-at-home programming in the early 1990s.

The station was sold in 1995 to Pappas Telecasting (which previously owned WHNS Channel 21), and began to transmit at full power in 1996. At that time, Pappas entered into a local marketing agreement with WSPA-TV, which took control of the station's programming and airtime. The WB moved from secondary status on WSPA to primary affiliation on WASV in October 1997. The station also became a secondary UPN affiliate. The station identified on air as The New 62' from 1997 to 2002, then as Super62 from 2002 until early 2004.

From 1998 to 2000, WASV aired sporting events pre-empted from CBS and NBC (that CBS affiliate WSPA-TV and NBC affiliate WYFF-TV locally pre-empted in favor of local programming, special reports or yearly telethons).

The WB affiliation moved to WBSC channel 40 on September 6, 1999, and WASV became a primary UPN affiliate branded as UPN62.

WASV continued its local marketing agreement with WSPA-TV even after the latter was sold to Media General in 2000. The station was purchased outright by Media General in 2001.

In its first year from 1997-1998, WASV signed off every night around 12-1 a.m. until 6-7 a.m.. Later in 1998 they began 24/7 broadcasting by running Shop-At-Home in the overnight hours...since late 2005/early 2006, they have discontinued Shop-At-Home at night and now run reruns/movies/infomercials/other programming.

An old WASV logo.
An old WASV logo.

On March 2, 2006, it was announced that WBSC-TV (now WMYA-TV), the Sinclair Broadcast Group-controlled WB affiliate, would become an affiliate of My Network TV effective September of that year. Nearly four weeks later, on March 28, it was confirmed that WASV would join The CW network.

WASV officially changed its call letters to WYCW on April 22, 2006. However, it continued to use its previous WASV call letters on-air until UPN officially ceased operations on September 15[citation needed]. When the CW launched on September 18, the station re-branded itself as CW Carolinas.

[edit] Chronology

Year Call ch City of License Main Studio Network ERP (W) Altitude RCAGL Tx Latitude/Longitude Owner
1985 WASV-TV 62 Asheville Asheville Ind. 8510 756 m 31 m 35°34′59″N, 82°32′45″W Local Majority TV
1994 WASV-TV 62 Asheville Asheville Ind. 12300 1036 m 28 m 35°31′43″N, 82°29′42″W Local Majority TV
1997 WASV-TV 62 Asheville Asheville The WB/UPN 5000000 1044 m 212 m 35°13′21″N, 82°32′57″W Pappas Telecasting
1999 WASV-TV 62 Asheville Asheville UPN 5000000 1044 m 212 m 35°13′21″N, 82°32′57″W Pappas Telecasting
2001 WASV-TV 62 Asheville Spartanburg UPN 5000000 1044 m 212 m 35°13′21″N, 82°32′57″W Media General
2006 WYCW 62 Asheville Spartanburg The CW 5000000 1044 m 212 m 35°13′21″N, 82°32′57″W Media General

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