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WXRB (95.1 FM, "The Golden 95.1") is a non-commercial, educational radio station located in Dudley, Massachusetts. Its studios and transmitter are on the campus of Nichols College, which previously owned the station as WNRC-FM until a stronger signal at 97.5 FM signed on in February, 2004. The college later sold the 95.1 FM frequency to Peter Q. George, the stations' engineer, who had been programming 95.1 after the frequency swap.
The station is named (in tribute) for XERB-AM, the 50,000 watt Mexican radio station from which famous disc jockey Wolfman Jack (Robert Weston Smith) broadcast in the mid 1960s and early 1970s. George has said that he is a lifelong fan of Wolfman Jack.
WXRB-FM features a 24/7 Stereo automated all-oldies format, focusing on the years 1954-1979, similar to the original ARKO-matic automated music format at WRKO-FM and WROR (now WBMX) in Boston, Massachusetts. It also features old-time radio and Max Schmid's "Mass Backwards" program from WBAI in New York, featuring the original classic WOR-New York/Jean Shepherd shows every Sunday night. WXRB-FM frequently carries sports programming produced by the students at WNRC-FM, featuring the Nichols College Bison sports teams.
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