WVIC
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| WVIC | |
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| City of license | Jackson, Michigan |
|---|---|
| Broadcast area | [1] |
| Branding | Soft Rock 94.1 |
| Slogan | Continuous Soft Rock |
| Frequency | 94.1 MHz |
| First air date | 1955 |
| Format | Soft Adult Contemporary |
| Power | 40,000 watts |
| HAAT | 168 meters |
| Class | B |
| Facility ID | 55658 |
| Transmitter Coordinates | |
| Former callsigns | WXIK (3/3/97-3/27/01) WBHR (11/15/95-3/3/97) WIBM (6/24/94-11/15-95) WIBM-FM (4/8/87-6/24/94) WIBM (11/14/85-4/8/87) WHFI (?-11/14/85) WBBC (?-?) WIBM-FM (?-?) |
| Owner | Rubber City Radio Group, Inc. |
| Sister stations | WJXQ, WJZL, WQTX, WVIC |
| Website | http://www.wvic.net/ |
WVIC (Soft Rock 94.1 FM) is a radio station broadcasting an adult contemporary format. Licensed to Jackson, Michigan, it first began broadcasting in 1955 as WIBM-FM. The station broadcasts from a tower near Springport, Michigan, which it shares with sister station WJXQ.
WVIC's format changed from classic hits to AC at 7 p.m. on October 15, 2007, at which time the station went into Delilah's syndicated love-songs program. WVIC's new format also includes the Bob and Sheri morning show. In 2007, WVIC was also the first radio station in the Lansing market to change to an all-Christmas music format for the holiday season, as competitor WFMK has never done so in the past.
The WVIC call sign was used for many years by AM 730 (now WVFN) and WVIC-FM 94.9 (now WMMQ) in East Lansing, as the market's dominant Top 40 music station from the 1970s through the early 1990s.
Prior to the now-defunct classic hits format, from 1995 to 2001, 94.1 had programmed country music in competition with longtime Lansing market leader WITL, first as WBHR "The Bear" and then as WXIK "Kix 94."
In the 1970s, 94.1 FM played beautiful music as WBBC and then WHFI, before switching to Top 40 with the WIBM-FM calls (picking up the Top 40 format from then-sister WIBM-AM 1450) in 1980. After moving to its current tower site in 1983, WIBM-FM changed its format to gold-based adult contemporary (as "I-94" and then "94 Gold"). Eventually the station's format became all-oldies as "Oldies 94.1," with which the station was successful for a number of years until its 1995 switch to country as WBHR.
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