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WVHL is a Country formatted radio station based in Farmville, Virginia, operated by the town's newspaper, The Farmville Herald. Studios are located on North Street in downtown Farmville with the transmitter located between Prospect and Farmville. The station signed on in 1997 filling a much needed gap of an FM country station. Before, listeners would have had to listen to AM radio or tune in a fringe signal from Lynchburg or Charlottesville.
In 2000, a series of poor management decisions were made that caused the station to lose advertising and listeners. The station flipped to a hybrid of bluegrass and classic country as "V-93" and would remain that way until early 2003. The station dropped the "V-93" nickname for "Kickin' Country" and became a currents-based country format. The station has had growing success since. It is also the official home of Longwood University's Men's Basketball broadcasts.
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