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WVFJ-FM (93.3 FM, "Atlanta's J93.3") is a Contemporary Christian radio station that serves Atlanta, Georgia, and has listeners in the nearby metro areas of Columbus and Macon, Georgia.
The station is owned and operated by Provident Broadcasting Company, a wholly owned subsidiary of Watkins Associated Industries, Incorporated. Their stated mission is to provide wholesome family programming filled with joy, hope, and encouragement.
On February 13, 1981 Atlanta businessman Bill Watkins and his wife Joyce founded Provident Broadcasting Company in order to create a broadcast ministry for the benefit of Christian believers and those seeking spiritual inspiration. WVFJ (J93.3) was their first station in this new ministry. In 1998, J93.3 moved from the small community of Manchester into Atlanta as Metro Atlanta's first Contemporary Christian radio station.
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