Wunderman
From Wikipedia, the free encyclopedia
| Wunderman | |
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| Type | Public (NASDAQ: WPPGY) |
| Founded | 1958 |
| Headquarters | New York City, New York, United States |
| Key people | Daniel Morel, Chairman and CEO; David Sable, Vice Chairman and Chief Operating Officer; Peter Law-Gisiko, Chief Financial Officer; Trish Wheaton, Chief Marketing Officer; Lester Wunderman, Chairman Emeritus and Founder |
| Website | wunderman.com |
Wunderman is a network of advertising, marketing and consulting companies with offices in 55 countries. Headquarted in New York City, Wunderman is part of Young & Rubicam Brands and a member of WPP Group (NASDAQ: WPPGY).
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[edit] History
Founder Lester Wunderman is widely considered to be the creator of modern-day direct marketing—a term he originated in a 1967 speech at MIT. He opened Wunderman, Ricotta & Klein in 1958. Among the agency’s early innovations are the Columbia Record Club, the 1-800 toll-free number for businesses (developed for a Toyota campaign) and the magazine subscription card.
A long-time relationship with American Express eventually led to the first customer rewards program—a breakthrough means of keeping customers loyal to a brand that has since transformed the travel and retail industries as well.
WRC was acquired by Young & Rubicam in 1973, and has since expanded its reach into the interactive, strategic and data-analysis fields.
[edit] Today
Wunderman is the largest global marketing services network in the world.[1] Their network currently comprises 15 companies and 130 offices across 55 countries.
[edit] Clients
Clients include AARP, Abbott Laboratories, Astra Zeneca, Bayer, Burger King, Citibank, Coca Cola, Dannon, Diageo, Ford, Hewlett Packard, Lufthansa, Microsoft, Nationwide, Natura, Nokia, Orange, Rogers, Shire Pharmaceuticals, Telefonica, Time Warner, Wyeth and X-Box.[citation needed]
[edit] Awards & Honors
Cannes Lions International Advertising Festival: Direct Grand Prix (multiple)
Advertising Age: Ranked #1 Marketing Services Network worldwide and #4 Digital Agency [2]
