WUKS

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WUKS
Image:WUKS logo.png
City of license St. Pauls, North Carolina
Broadcast area Fayetteville, North Carolina
Branding Kiss 107.7
Slogan Smooth R&B and Classic Soul
Frequency 107.7 MHz
First air date 1997
Format Urban Adult Contemporary
Power 5,200 watts
HAAT 200 meters
Class C3
Facility ID 39239
Transmitter Coordinates 34°52′17″N, 79°08′49″W
Affiliations ABC Radio
Owner Beasley Broadcast Group
Sister stations WAZZ, WFLB, WKML, WZFX
Webcast listen live
Website www.kiss1077.com

WUKS (107.7 FM) is a radio station broadcasting a Urban Adult Contemporary format.[1] Licensed to St. Pauls, North Carolina, USA, the station serves the Fayetteville area. The station is currently owned by Beasley Broadcast Group and features programing from ABC Radio .[2]

[edit] History

On October 14, 1994, Lumbee Regional Development Association, owner of gospel station WYRU in Red Springs, added a 6500-watt FM station called WLRD. With 100,000-watt WZFX the only urban contemporary station in the Fayetteville market since 1990, "The Flava" would play the hottest new artists mixed with old school.[3]

By Spring 1997, WLRD ranked third, behind WZFX and WKML, in the Arbitron ratings. Later that year, Beasley Broadcasting purchased WYRU and WLRD from Lumbee Regional Development Association for about $1.2 million. The company had also purchased WZFX, and briefly aired that station's programming on WLRD.[4]

On August 11, WLRD became Kiss 107.7, playing a more adult version of urban contemporary known as "The Touch," with artists such as Al Green, Whitney Houston, Patti Labelle, and Earth, Wind and Fire.[5] The station changed its call letters to WUKS, increased its power to 25,000 watts, and added Tom Joyner in the mornings. Later, Kiss added live DJs and, for a while, moved more in an adult contemporary direction with George Michael, Dave Koz, The Temptations, Bobby Womack, The Chi-Lites, Babyface, and Kenny G.[6]

[edit] References

  1. ^ WUKS Facility Record. United States Federal Communications Commission, audio division.
  2. ^ Station Information Profile. Arbitron.
  3. ^ Michael Futch, "'David and Goliath' Do Battle on the Airwaves," The Fayetteville Observer, October 14, 1994.
  4. ^ Michael Futch, "Beasley Group Buys 2 More Stations," The Fayetteville Observer, July 31, 1997.
  5. ^ Michael Futch, "Format Change Gives WLRD, 'Kiss 107.7,' a Woman's Touch," The Fayetteville Observer, August 24, 1997.
  6. ^ Michael Futch, "Kiss Makes Its Niche with Love Songs," The Fayetteville Observer May 21, 2000.

[edit] External links


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