WUBL

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WUBL-FM
The Bull logo
City of license Atlanta, Georgia
Broadcast area Atlanta metropolitan area
Branding 94.9 The Bull
Frequency 94.9 MHz (Also on HD Radio)
94.9 HD-2 for New Country
Format Country
ERP 99,000 watts
HAAT 298 meters
Class C1
Facility ID 29735
Callsign meaning Anagram of BUL in "bull"
Former callsigns WLTM, WPCH, WAVQ
Affiliations Atlanta Braves Radio Network
Owner Clear Channel
Sister stations WBZY, WGST, WKLS, WWLG, WWVA-FM
Webcast Listen Live
Website www.949thebull.com

WUBL-FM (94.9 FM), known as "94.9 The Bull", is an Atlanta FM radio station that plays country music. Its transmitter is located in Atlanta near Druid Hills Road.

[edit] History

The station began as religious WAVQ-FM, sister to WAVO-AM. In the 1970s, the format changed to easy listening with the WPCH callsign. In the early 1980s, the station's format switched from easy listening to soft AC as a response to WSB-FM's format change. The name was "FM95 WPCH" until mid 1991, when the "Peach 94.9" name was adopted. The station enjoyed consistent ratings success through the 1990's and early 2000's with on air personalities such as Steve Goss, Sandy Weaver(Fired from WYAY on 2/29/2008) , Dale O' Brien, Kari Dean (Executive Producer at WAGA in Atlanta) and John Weatherbee(curremtly doing weather local for WNGC in Athens,Ga)

In December 2002, the name "Peach" was dropped, and the station became the more generic WLTM "94.9 Lite FM", a brand used by fellow Clear Channel Communications stations in other cities, as well as CBS Radio-owned stations in Baltimore, Minneapolis and Dallas. Prior to Christmas, Lite FM played all Christmas music. This began extremely early, on weekends in early November, and is also cut off a week early, even before midnight Christmas night. Holiday music goes all day every day starting the weekend before Thanksgiving. From 2005 to 2006, the station had Randy & Spiff as its morning show and currently on WGST 640 AM. The duo were formerly at WFOX "Fox 97" (now WSRV "The River") and briefly at then sister Clear Channel Station WLCL FM "Cool 105.7". Lite's morning show from May 2003 until March 2005 was married couple Gene & Julie, who are now in Dallas at KVIL. The nighttime show was the syndicated Delilah. (It should be noted that Delilah is not on the new 96.7 Lite FM's schedule; instead, it is now aired on former competitor WSB-FM, "B98.5FM".)

On December 18, 2006, Lite FM changed to country music as "The Bull". WLTM's call letters were changed to WUBL. The old adult contemporary format officially moved to 96.7 FM on December 20, 2006, and stayed there until December 26, 2007, when 96.7 switched to a classic country format to accompany WUBL. On January 7, 2008 WUBL added The Cledus T. Party as it's morning show staring comedian/parody singer Cledus T. Judd.

The station is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.[1] This affiliation was previously held by WKLS.

One portion of the programming for 30+ years had been "Sounds of Faith," a program mix of traditional hymns and praise music,the program was pulled when the stationed changed,but after considerable public outcry, this was restored, and continues to run to this date.

Along with WSB-FM, this station is the primary entry point (PEP) for Emergency Alert System messages for the state of Georgia. In an emergency, the two stations receive alerts via secure networks directly from the U.S. president, the Georgia Emergency Management Agency, and the National Weather Service. All other radio and television stations and cable TV systems in metro Atlanta must monitor these two stations at all times with their EAS equipment. Alerts are then relayed across the state by other stations.


Current Personalties: Cledus T. Judd (host of the Cledus T. Party), Jamie Massey(news reader/co-host), Slam Duncan, AJ Cannon,Art "Mad Man" Mearing,(traffic) Lance Houston, Kent Layton, Bob Pickett, Bucky Smith, and Donna Rowland,After Midnight w/Blair Garner(previously was on rival country station WKHX Kicks 101.5)

[edit] References

  1. ^ Affiliate Radio Stations. The Official Site of the Atlanta Braves.

[edit] External links