WTVX
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| WTVX | |
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| West Palm Beach, Florida | |
| City of license | Fort Pierce, Florida |
| Branding | The CW West Palm |
| Channels | Analog: 34 (UHF) Digital: 50 (UHF) |
| Affiliations | The CW |
| Owner | Four Points Media Group, LLC (West Palm Beach Television Licensee Corporation) |
| First air date | April 5, 1966 |
| Call letters’ meaning | disambiguation of WTVJ (which WTVX replaced at sign-on) |
| Sister station(s) | WTCN-CA WWHB-CA |
| Former affiliations | Primary: independent (1966) CBS (1966-1989) independent (1989-1995) UPN (1995-2006) Secondary: The WB (early 2000s-2005) |
| Transmitter Power | 5000 kW (analog) 704 kW (digital) |
| Height | 454 m (analog) 438.3 m (digital) |
| Facility ID | 35575 |
| Transmitter Coordinates | |
| Website | www.34cwtv.com |
WTVX, channel 34, is the CW affiliated television station for West Palm Beach, Florida, licensed to Fort Pierce. Its transmitter is located south of Fort Pierce and I-95 in Martin County. Owned by the Four Points Media Group, WTVX is sister station to MyNetworkTV affiliate WTCN-CA and Azteca América affiliate WWHB-CA. All three stations are operated out of WTVX's studios that are located on Palm Beach Lakes Boulevard in West Palm Beach.
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[edit] Overview
Despite WTVX's call sign, it was never owned by the TVX Broadcast Group, which coincidentally was a predecessor to the Paramount Stations Group now called the CBS Television Stations Group. The station airs the nationally syndicated morning show, The Daily Buzz, on weekday mornings from 6 to 9. Along with CW prime time, syndicated programming on WTVX includes: Will & Grace, Sex and the City, Friends, and The King of Queens. WTVX can be seen on Comcast cable channel 4.
[edit] Staff
- Jim Dreistadt - National Sales Manager
- Noelle Frederickson - Promotions and Marketing Manager
- Donna Alessi - Office Manager
- Jackie Caruso - Human Resource and Local Sales Manager
[edit] History
WTVX began operations as an independent station on April 5, 1966 and soon after became a CBS affiliate. The station was originally owned by Indian River Television. Prior to the station becoming a CBS affiliate, the network was seen in the Palm Beaches via their former Miami affiliate WTVJ. WTVX also had a small news department.
In 1988, NBC bought WTVJ. CBS needed a new Miami affiliate and purchased WCIX, which had a Grade B signal in Fort Lauderdale. West Palm Beach stations WPTV and WPEC had Grade A signals there. This forced CBS to switch their West Palm Beach affiliate on January 1, 1989 to WPEC leaving WTVX without network affiliation. As ABC decided to go from WPEC to new sign-on WPBF, WTVX was forced to become an independent station once again.
Initially, WTVX retained its newscasts. However, it moved the 11 P.M. news to 10. Soon after that, the newscast died. The rest of the day the station showed movies, drama shows, and talk shows. All of WTVX's newscasts were canceled by the summer of 1989 and the station became more of a traditional independent station with sitcoms and cartoons being added to its schedule. Most of WTVX's shows were to have originally aired on WPBF before that station made the decision to affiliate with ABC. In 1990, WTVX was sold to Krypton Broadcasting and the general entertainment format remained.
In 1995, Paramount / Viacom (who would eventually buy WTVX in 1997, along with CBS in 2001) joined with Chris-Craft / United Television to form the United Paramount Network, or UPN. WTVX immediately became an affiliate of this network. By the late-1990s, WTVX had started to move away from cartoons and sitcoms, adding more talk / reality and court shows. In the early-2000s, they also started to carry The WB on a secondary basis. Programming from that network aired after UPN prime time. The station soon re-branded from UPN 34 to TVX 34 which was based on their call letters.
In the fall of 2005, WTCN-CA, then a little-known community access channel, became the area's new WB affiliate. As a result, WTVX became a primary UPN station and returned to the UPN 34 branding.
On January 24, 2006, The WB and UPN announced that they would end broadcasting and merge. The new combined network would be called The CW, the letters representing the first initial of its corporate parents CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. WTVX was announced as becoming the area's affiliate of the new network because it was full-powered and owned by CBS. The CW began broadcasting on September 18.
On February 22, News Corporation announced that they would start up another new broadcast television network called MyNetworkTV. This new network, which would be a sister network to FOX, would be operated by FOX Television Stations and its syndication division Twentieth Television. MyNetworkTV was created to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming independent. It was also created to compete against The CW. WTCN affiliated with MyNetworkTV when that network began broadcasting on September 5.
On February 7, 2007, CBS agreed to sell seven of its smaller-market stations to Cerberus Capital Management, L.P. (including WTVX, WTCN, and WWHB), for $185 million dollars. Cerberus formed a new holding company for the stations, Four Points Media Group, who took over the operation of the stations through local marketing agreements in late-June of 2007. The group deal officially closed on January 10, 2008.
Until the sale to Four Points, WTVX was one of three former CBS affiliates that later became CW stations who owned by CBS. The other two are KSTW in Seattle / Tacoma, Washington and WPCW in Pittsburgh, Pennsylvania, both of which are still owned by CBS. During CBS ownership, WTVX, WTCN, and WWHB had some internal operations based at WFOR-TV's studios in Miami. As of February 25, 2008, these three stations are now being operated out of Four Points' hub station KUTV in Salt Lake City, Utah.
It has been announced that WTVX will add Equity Broadcasting's Retro Television Network on its forth digital subchannel and Comcast digital cable channel 225. ([1])
[edit] Logos
 WTVX logo from a 1984 issue of TV Guide. |
 The station's first "UPN 34" logo as seen in a 1998 issue of TV Guide. It was likely used from 1995 until Viacom purchased the station in 2000. |
 WTVX's second "UPN 34" logo used from 2000 to 2002. |
 The station's third "UPN 34" logo used for several months in 2002. |
 WTVX's "TVX 34" logo used from 2002 until 2005. |
 The station's final UPN logo used from 2005 until August of 2006. |
 WTVX's current CW logo. |
[edit] External links
- WTVX "The CW West Palm"
- WTCN-CA "My 15"
- Query the FCC's TV station database for WTVX
- BIAfn's Media Web Database -- Information on WTVX-TV
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